Incandescent Light Bulbs 100 Watt

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

-42.1%

Conversion, latest week

10.4%

Market size, estimated

$247Ka year

Peak month

January5.1× the quietest month

Top search term

100 watt incandescent light bulbs45K searches a year

Listings sell for $19.07 on average, from $4.66 to $39.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $19.07 that is $5K to $10K a year per listing.

Average price

$19.07inside the $15 to $100 sweet spot

Price range

$4.66–$39.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,428 within Light Bulbs. It carries 678 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#1,428in Light Bulbs

Average rating

3.72 starsAmazon United States average 4.42 stars

Average reviews

678per listing

Listings tracked

57

39 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

17Amazon's first-year sales bar

Average brand age

52 months