Incandescent Light Bulbs
PassIncandescent Light Bulbs scores 68 out of 100, a Pass. Shoppers spend $3.2M a year here, demand is soft, at -38.5% this quarter, and returns run at 2.1% of orders.
- Flapen Score
- 68 / 100Top 2% of 9,536 Tools & Home Improvement niches · +20 vs the category median of 4868
- Market size
- $3.2M/yr3.1M searches / yr
- 90-day growth
- -38.5%search demand this quarter
- Competition
- 35%top-5 click share · 27 brands · 101 sellers
Flapen Score
Incandescent Light Bulbs against its category
The dotted line is the Tools & Home Improvement average. Past it, Incandescent Light Bulbs is stronger. Inside it, weaker.
Market
The Incandescent Light Bulbs market on Amazon at a glance
Shoppers on Amazon United States searched for Incandescent Light Bulbs 3.1M times last year and spent an estimated $3.2M. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -38.5%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $3.2Ma year
- Peak month
- January2.9× the quietest month
- Top search term
- incandescent light bulbs1.3M searches a year
02 · Price
A sale here is worth $20.09.
Listings sell for $20.09 on average, from $4.24 to $43.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $20.09 that is $60K to $80K a year per listing.
- Average price
- $20.09inside the $15 to $100 sweet spot
- Price range
- $4.24–$43.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $60K–$80K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #788 within Light Bulbs. It carries 1,647 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #788in Light Bulbs
- Average rating
- 3.98 starsAmazon United States average 4.42 stars
- Average reviews
- 1,647per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 26 of last year's 33 launches as successful.
33 products launched here in the last 12 months. Amazon counts 26 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 33
- Successful launches
- 26Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Incandescent Light Bulbs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sylvania Incandescent Light Bulb 25W A19 Dimmable Medium Base 160 Lumens 2850K Soft White - 2 Pack (10562)
- Price
- $4.66
- Rating
- 4.3/5
- Reviews
- 1,642
- Age
- 18y ago
Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage 12 Pack
- Price
- $40.22
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 1y ago
runquiz Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage
- Price
- $24.27
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 4y ago
Jslinter 6-Pack Edison Light Bulb 60 Watt Dimmable A19 Vintage Warm Bulb
- Price
- $20.48
- Rating
- 3.9/5
- Reviews
- 1,527
- Age
- 8y ago
Jslinter 6-Pack Edison Light Bulb 60 Watt Dimmable ST58 Vintage Warm Bulb
- Price
- $19.93
- Rating
- 4.2/5
- Reviews
- 1,170
- Age
- 8y ago
Trending
90-day click momentum
CMA Traditional Style GLS Bulb 100 Watt Incandescent Bulb E26 Base 110-130V Warmwhite 2700K 1300 Lumens A19 Shape Dimmable Classic Old Style Service Light Bulb Indoor Use X 6 Pack
- Price
- $21.84
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 3mo ago
CHKMRJO 6-Pack 60 Watt Incandescent Light Bulbs Frosted Dimmable A19 E26 Base 2700K Warm White for Fridge Range Hood Sewing Machine Freezer Ceiling Fan
- Price
- $25.64
- Rating
- 2.8/5
- Reviews
- 25
- Age
- 2mo ago
FMLAD 60 Watt Incandescent Light Bulbs E26 A19 Stepless Dimming Light Bulbs 400lm 3000K Soft Warm White Vintage Frosted Light Bulb for Home (4 Pack)
- Price
- $23.68
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 3mo ago
75 Watt Incandescent Light Bulbs A19 Frosted 60+ Watt E26 Base 6 Pack
- Price
- $25.07
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 2mo ago
60 Watt Incandescent Light Bulbs A19 Shatter Resistant Rough Service Light Bulb E26 Medium Base Soft White 2 Pack
- Price
- $13.79
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 6mo ago
Newest
by launch date75 Watt Incandescent Light Bulbs A19 Frosted 60+ Watt E26 Base 6 Pack
- Price
- $25.07
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 2mo ago
CHKMRJO 6-Pack 60 Watt Incandescent Light Bulbs Frosted Dimmable A19 E26 Base 2700K Warm White for Fridge Range Hood Sewing Machine Freezer Ceiling Fan
- Price
- $25.64
- Rating
- 2.8/5
- Reviews
- 25
- Age
- 2mo ago
FMLAD 60 Watt Incandescent Light Bulbs E26 A19 Stepless Dimming Light Bulbs 400lm 3000K Soft Warm White Vintage Frosted Light Bulb for Home (4 Pack)
- Price
- $23.68
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 3mo ago
CMA Traditional Style GLS Bulb 100 Watt Incandescent Bulb E26 Base 110-130V Warmwhite 2700K 1300 Lumens A19 Shape Dimmable Classic Old Style Service Light Bulb Indoor Use X 6 Pack
- Price
- $21.84
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 3mo ago
HXSYDS Incandescent Light Bulbs 75 Watt A19 Light Bulbs Incandescent 60+ watt Soft White(4 Packs)
- Price
- $18.36
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
101
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
35%
Top 20: 66%
Open market
34%
- LEDVANCE17%
- runquiz17%
- Jslinter11%
- NABKRA9%
- JUNFMLY7%
- FMLAD5%
Demand
Incandescent Light Bulbs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Incandescent Light Bulbs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- incandescent light bulbs1.3M/yr
- incandescent light bulbs 60 watt606K/yr
- incandescent bulbs199K/yr
- 60 watt incandescent light bulbs133K/yr
- incandescent light bulbs 60+ watt159K/yr
- incandescent light bulbs 40 watt99K/yr
- incandescent light bulb137K/yr
- incandescent light bulbs 100 watt111K/yr
- non led light bulbs85K/yr
- 40 watt incandescent light bulbs54K/yr
Reviews and returns
What reviews say buyers love and hate about Incandescent Light Bulbs
We read the reviews and the return reasons for every product selling here.
“Didn't even last a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
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FAQ
Common Incandescent Light Bulbs questions
Answered from the same tracked data.