Is incandescent light bulbs profitable to sell on Amazon United States?

The niche generates $3.2M/yr across 61 tracked products. 26 of 33 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Worth a look (68/100).

How competitive is the incandescent light bulbs niche?

27 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in incandescent light bulbs?

Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 2.1%.

When does demand for incandescent light bulbs peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the incandescent light bulbs niche?

Listings span $4.24–$43.36; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 1,647 reviews — the moat a new listing must climb.

incandescent light bulbs

Worth a look

Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.2M

$3.2M/yr · 3.1M searches

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.09

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$4.24–$43.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,646.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-38.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, incandescent light bulbs is a $3.2M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 68/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

incandescent light bulbs market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: $3.0M–$4.0M; units × avg price
Conversion rate: 5.0%
Avg BSR: #788
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.0%
Avg brand age: 56 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

101

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

35%

Top 20: 66%

Open market

34%

LEDVANCE17%
runquiz17%
Jslinter11%
NABKRA9%
JUNFMLY7%
FMLAD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.5% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top incandescent light bulbs search terms

incandescent light bulbs1.3M/yr -38.1%3.0% conv.
incandescent light bulbs 60 watt606K/yr -47.4%4.6% conv.
incandescent bulbs199K/yr -30.1%1.9% conv.
60 watt incandescent light bulbs133K/yr -35.6%5.8% conv.
incandescent light bulbs 60+ watt159K/yr -45.6%3.6% conv.
incandescent light bulbs 40 watt99K/yr -25.4%4.1% conv.
incandescent light bulb137K/yr -43.4%1.8% conv.
incandescent light bulbs 100 watt111K/yr -36.8%3.3% conv.
non led light bulbs85K/yr -40.8%3.0% conv.
40 watt incandescent light bulbs54K/yr -21.9%4.4% conv.

All search terms

Top incandescent light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sylvania Incandescent Light Bulb 25W A19 Dimmable Medium Base 160 Lumens 2850K Soft White - 2 Pack (10562)

LEDVANCE$4.664.3★1,642 rev

Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage 12 Pack

runquiz$40.224.5★717 rev

runquiz Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage

runquiz$24.274.5★717 rev

Jslinter 6-Pack Edison Light Bulb 60 Watt Dimmable A19 Vintage Warm Bulb

Jslinter$20.483.9★1,527 rev

Jslinter 6-Pack Edison Light Bulb 60 Watt Dimmable ST58 Vintage Warm Bulb

Jslinter$19.934.2★1,170 rev

Newest

by launch date

75 Watt Incandescent Light Bulbs A19 Frosted 60+ Watt E26 Base 6 Pack

MOAKRIN$25.0724 rev

2mo ago

CHKMRJO 6-Pack 60 Watt Incandescent Light Bulbs Frosted Dimmable A19 E26 Base 2700K Warm White for Fridge Range Hood Sewing Machine Freezer Ceiling Fan

CHKMRJO$25.6425 rev

2mo ago

FMLAD 60 Watt Incandescent Light Bulbs E26 A19 Stepless Dimming Light Bulbs 400lm 3000K Soft Warm White Vintage Frosted Light Bulb for Home (4 Pack)

FMLAD$23.6821 rev

3mo ago

CMA Traditional Style GLS Bulb 100 Watt Incandescent Bulb E26 Base 110-130V Warmwhite 2700K 1300 Lumens A19 Shape Dimmable Classic Old Style Service Light Bulb Indoor Use X 6 Pack

CMA$21.8433 rev

3mo ago

HXSYDS Incandescent Light Bulbs 75 Watt A19 Light Bulbs Incandescent 60+ watt Soft White(4 Packs)

HXSYDS$18.3630 rev

4mo ago

What buyers say about incandescent light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“Bright Light”

Value For Money8%

“Good value for money”

Quality-Overall7%

“Good Quality”

Advertised Vs Actual Product7%

“As Advertised”

Color5%

“The color is a soft”

Bulb Flicker/Dimming/Color4%

“Smooth dimming”

Size-Overall4%

“Perfect fit for my need”

Durability3%

“Holds up well”

Comfort-Overall1%

“comfortable”

Efficiency1%

“These bulbs work fine”

What buyers complain about

Durability21%

“Didn't even last a week”

Quality-Overall11%

“Poor quality control”

Bulb Flicker/Dimming/Color10%

“Very dim”

Size-Overall9%

“Not normal size”

Value For Money8%

“A bit pricey”

Brightness/Shine/Glow7%

“Very dim”

Functionality-Overall3%

“no energy saving features”

Color3%

“is not orange like the product photos show”

Advertised Vs Actual Product3%

“Not as advertised”

Flammable2%

“FIRE HAZARD”

Top return reasons

Size-Overall30%

Bulb Flicker/Dimming/Color19%

Brightness/Shine/Glow14%

Advertised Vs Actual Product11%

Color10%

Defective Material/Parts4%

Functionality-Overall4%

Value For Money2%

Compatibility-Overall1%

Flammable1%

Common questions

Is incandescent light bulbs profitable to sell on Amazon United States?: The niche generates $3.2M/yr across 61 tracked products. 26 of 33 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Worth a look (68/100).
How competitive is the incandescent light bulbs niche?: 27 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in incandescent light bulbs?: Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 2.1%.
When does demand for incandescent light bulbs peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the incandescent light bulbs niche?: Listings span $4.24–$43.36; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 1,647 reviews — the moat a new listing must climb.