incandescent flood light bulbs
Worth a lookShows a sweet-spot price point ($39.26 avg), but soft demand (-30.5% this quarter) keeps it on the watch list.
Avg price
Incredible$39.26avg listing price — sweet spot $15–$100
Price range
Great$12.66–$103.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good674.96avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$204K$204K/yr · 93K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, incandescent flood light bulbs is a $204K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
incandescent flood light bulbs market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $196K–$236K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #1,465
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 4.0%
- Avg brand age
- 63 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
43
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
11%
- PHILIPS44%
- FMLAD18%
- LEDVANCE11%
- Satco7%
- TJOY5%
- StreytoTek4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
Top incandescent flood light bulbs search terms
- incandescent flood light bulbs19K/yr
- incandescent recessed light bulbs13K/yr
- incandescent can light bulbs11K/yr
- br30 incandescent light bulbs6K/yr
- incandescent can light bulbs for ceiling5K/yr
- incandescent flood lights8K/yr
- philips duramax 65w indoor flood4K/yr
- incandescent can lights7K/yr
- philips duramax 65w 120v flood5K/yr
- incandescent indoor flood light bulbs3K/yr
Top incandescent flood light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Phillips Soft White 65-Watt BR30 Indoor Flood Light Bulb (12 Pack)
PHILIPS$83.204.2★665 rev
Sylvania 45 Watt R20 E26 Base Incandescent Flood Light Bulbs 6 Pack
LEDVANCE$28.504.2★402 rev
Philips Phillips Soft White 65-Watt BR30 Indoor Flood Light Bulb Pack of 8
PHILIPS$65.774.5★4,198 rev
PHILIPS Duramax 65W BR30 Medium Base Frosted Flood Light Bulbs - 3 Pack
PHILIPS$29.974.2★63 rev
FMLAD BR30 Flood Incandescent Light Bulbs 100W 2700K Soft White E26 Base 110V-130V 100 Watt Reflector Indoor Flood Light Bulb 620 Lumens (2-Pack)
FMLAD$17.633.5★16 rev
Newest
by launch date
MOAKRIN BR30 65W Flood Incandescent Light Bulbs E26 Base 65 Watt Reflector Indoor Flood Light Bulb (4-Pack)
MOAKRIN$35.130 rev
MOAKRIN BR30 100W Flood Incandescent Light Bulbs E26 Base 100 Watt Reflector Indoor Flood Light Bulb (4-Pack)
MOAKRIN$33.810 rev
FMLAD BR30 Flood Incandescent Light Bulbs 100W 2700K Soft White E26 Base 110V-130V 100 Watt Reflector Indoor Flood Light Bulb 620 Lumens (2-Pack)
FMLAD$17.6316 rev
FMLAD BR30 100W Flood Incandescent Light Bulbs 2700K Soft White E26 Base 110V-130V Reflector Indoor 100 Watt Flood Light Bulb 620 Lumens (4-Pack)
FMLAD$34.484 rev
FMLAD BR30 65W Flood Incandescent Light Bulbs E26 Base (2-Pack)
FMLAD$19.5419 rev
Trending
90-day click momentum
FMLAD R20 60W Incandescent Light Bulbs Food Warming Light Bulb Compatible with S4886 Warm White 2700K - 110V-130V E26 Base (6 Pack)
FMLAD$23.334.6★
FMLAD BR30 65W Flood Incandescent Light Bulbs E26 Base (4-Pack)
FMLAD$34.923.1★
8 Pcs R20 Incandescent Light Bulbs Compatible with Satco S4886 120V 50W
StreytoTek$26.810.0★
MOAKRIN BR30 65W Flood Incandescent Light Bulbs E26 Base 65 Watt Reflector Indoor Flood Light Bulb (4-Pack)
MOAKRIN$35.130.0★
FMLAD BR30 65W Flood Incandescent Light Bulbs E26 Base (2-Pack)
FMLAD$19.544.5★
What buyers say about incandescent flood light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and Bright”
“Not expensive”
“The build quality also seems excellent”
“Works as advertised”
“Fits perfectly”
“Very bright”
“Color is good”
“These bulbs look to be solidly made with durable glass”
“Brand new working well as advertised”
“Well Built”
What buyers complain about
“they flicker”
“they dont last”
“Poor quality base of bulbs”
“not bright”
“Sad for such an expensive item”
“.Inside part was broken”
“Does not work as advertised with dimmer switch”
“Also, 2 bulbs came that dont work”
“Brighter white than I wanted”
“I chose not to install the bulbs”
Top return reasons
Common questions
- Is incandescent flood light bulbs profitable to sell on Amazon United States?
- The niche generates $204K/yr across 24 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the incandescent flood light bulbs niche?
- 11 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in incandescent flood light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 3.2%.
- When does demand for incandescent flood light bulbs peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the incandescent flood light bulbs niche?
- Listings span $12.66–$103.94; the average listing price is $39.26 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.