Incandescent Christmas Lights
FailDemand is soft, at -25.6% this quarter, so Incandescent Christmas Lights is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $303K/yr635K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 28 sellers
Flapen Score
Incandescent Christmas Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Incandescent Christmas Lights is stronger. Inside it, weaker.
Market
The Incandescent Christmas Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Incandescent Christmas Lights 635K times last year and spent an estimated $303K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.
- Searches, last 12 months
- 635K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $303Ka year
- Peak month
- November30.9× the quietest month
- Top search term
- incandescent christmas lights444K searches a year
02 · Price
A sale here is worth $18.84.
Listings sell for $18.84 on average, from $8.83 to $60.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $18.84 that is $14K to $19K a year per listing.
- Average price
- $18.84inside the $15 to $100 sweet spot
- Price range
- $8.83–$60.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #326 within String Lights. It carries 2,970 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 16.2%
- Average rank
- #326in String Lights
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,970per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Incandescent Christmas Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dazzle Bright Multi-Colored Christmas Mini String Lights 20FT 100 Count Incandescent Waterproof Fairy Lights Plug in Connectable Christmas Decorations for Indoor Outdoor Home Party Garden Yard
- Price
- $11.20
- Rating
- 4.5/5
- Reviews
- 3,133
- Age
- 4y ago
Brightown Christmas Lights 100-Count 20ft Clear Incandescent Bulb Mini String Lights for Indoor Holiday Decor Christmas Tree Garland Wedding Party Multi-Use Decoration White Wire
- Price
- $9.11
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
YOUNGAR 2 Pack Multicolor Christmas Lights 100 Count 23FT Green Wire
- Price
- $15.04
- Rating
- 4.5/5
- Reviews
- 638
- Age
- 2y ago
TW SHINE Warm White Christmas Lights Outdoor 20FT 100 Count Incandescent Christmas Light Indoor Waterproof Christmas Tree String Lights for Xmas Decorations
- Price
- $11.36
- Rating
- 4.5/5
- Reviews
- 5,260
- Age
- 4y ago
Minetom Clear Christmas String Lights 100 Count 20 Feet Incandescent Bulb Mini Lights for Indoor Xmas Tree Garland Birthday Wedding Party Festival Decoration Green Wire
- Price
- $11.17
- Rating
- 4.6/5
- Reviews
- 8,486
- Age
- 7y ago
Trending
90-day click momentum
TWINKVILLA Outdoor String Lights Plug in with 10 Incandescent Bulbs Multicolor Patio Lights Connectable Weatherproof Decorative Lantern String Lights for Gazebo Porch Bedroom Cottagecore Decor
- Price
- $22.86
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
Brightech Ambience Pro Incandescent Outdoor String Lights - Commercial Grade Waterproof Patio Lights with 48 Ft Dimmable Edison Bulbs Porch String Lights for Patio Backyard - 15 Bulbs 11W
- Price
- $41.05
- Rating
- 4.7/5
- Reviews
- 9,733
- Age
- 12y ago
Formosa 26ft Clear Incandescent Christmas String Lights Indoor G40 Shatterproof Bulbs 25 Retro Globe Edison Bulbs Indoor Hanging Lights for Bedroom & Living Room Decor
- Price
- $14.58
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2mo ago
SUNTHIN 2 Pack 48FT Outdoor String Lights Hanging Incandescent String Lights Commercial Grade Waterproof Patio Light Outside with Dimmable Connectable Edison Glass Bulbs for Bistro Party Holiday Decor
- Price
- $60.25
- Rating
- 4.7/5
- Reviews
- 8,323
- Age
- 9y ago
Brightown Outdoor String Lights 30FT Patio Lights with 25 Edison Glass Bulb
- Price
- $19.81
- Rating
- 4.5/5
- Reviews
- 6,026
- Age
- 6y ago
Newest
by launch date
Formosa 26FT Upgraded Version C9 Christmas String Lights Ceramic Multicolor Incandescent Bulbs UL Listed Ideal for Indoor Use Xmas Tree Holiday Party & Bedroom Decor
- Price
- $20.02
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 2mo ago
Formosa 26ft Clear Incandescent Christmas String Lights Indoor G40 Shatterproof Bulbs 25 Retro Globe Edison Bulbs Indoor Hanging Lights for Bedroom & Living Room Decor
- Price
- $14.58
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2mo ago
Watereem Multicolor Christmas String Lights 100 Count Incandescent Mini Christmas Lights Connectable Xmas Tree Light for Indoor Outdoor Garland Birthday Holiday Wedding Festival Party
- Price
- $9.81
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 1y ago
Watereem Clear Christmas String Lights 100 Count Incandescent Mini Christmas Lights Connectable Xmas Tree Light for Indoor Outdoor Garland Birthday Holiday Wedding Festival Party
- Price
- $9.57
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 1y ago
TWINKVILLA Outdoor String Lights Plug in with 10 Incandescent Bulbs Multicolor Patio Lights Connectable Weatherproof Decorative Lantern String Lights for Gazebo Porch Bedroom Cottagecore Decor
- Price
- $22.86
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
28
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
31%
- Dazzle Bright22%
- Brightown14%
- TW SHINE9%
- Formosa Lights8%
- YOUNGAR8%
- Minetom8%
Demand
Incandescent Christmas Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 30.9×
Search terms
Top Incandescent Christmas Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- incandescent christmas lights444K/yr
- incandescent string lights67K/yr
- incandescent christmas lights outdoor18K/yr
- christmas lights incandescent30K/yr
- incandescent christmas lights indoor4K/yr
- non led christmas lights16K/yr
- incandescent christmas tree lights37K/yr
- incandescent twinkle lights7K/yr
- incandescent mini lights3K/yr
- christmas tree lights incandescent10K/yr
Reviews and returns
What reviews say buyers love and hate about Incandescent Christmas Lights
We read the reviews and the return reasons for every product selling here.
“Died after 2 days”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Incandescent Christmas Lights questions
Answered from the same tracked data.