in ground solar lights
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$79.07avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$277K$277K/yr · 198K searches
Review moat
Okay2,304.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.45–$389.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, in ground solar lights is a $277K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
in ground solar lights market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $237K–$316K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 98%
- Out of stock
- 2.5%
- Avg brand age
- 39 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
77 rising
Sellers
121
Top-5 brand share
38%
Top 20: 71%
Top-5 click share
17%
Top 20: 43%
Open market
59%
- Gardencoin14%
- SUNVIE11%
- SOLPEX4%
- INCX4%
- PARTPHONER4%
- REEGOLD4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +26.9% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 4.3×
Top in ground solar lights search terms
- outdoor landscape lighting80K/yr
- landscape light32K/yr
- round solar lights outdoor24K/yr
- modern solar pathway lights13K/yr
- land scape lights outside8K/yr
- nextech brands solar lights7K/yr
- landscaping light7K/yr
- gardencoin low voltage landscape lighting7K/yr
- brass landscape lighting low voltage5K/yr
- outdoor lights landscape4K/yr
Top in ground solar lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNVIE All-in-One LED Low Voltage Landscape Lighting Kit Dusk to Dawn 12PCS
SUNVIE$134.654.7★254 rev
INCX 4.6 inch Solar Lights Outdoor Waterproof 12 Pack Solar Lights for Outside Solar Garden Lights Landscape Lighting for Patio Pathway Lawn Yard Deck Driveway Walkway Cold White
INCX$29.434.4★16,228 rev
REEGOLD Low Voltage Landscape Lights Outdoor: 7W 700LM LED Landscape Lighting with Connectors for Tree Garden Yard Pathway | 12V 24V Warm White 2700K Spotlights | IP65 Waterproof | 6 Pack
REEGOLD$37.814.4★1,246 rev
Gardencoin Solid Brass Outdoor Landscape Spotlights 12V Heavy Duty Low Voltage LED Spot Light Waterproof for Garden and Yard Up Lighting Bronze Accent Lighting Fixture Without MR16 Bulb 6 Pack
Gardencoin$151.324.7★152 rev
PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$142.284.5★218 rev
Newest
by launch date
ELECLINK Solar Pathway Lights Outdoor 8 Pack Garden Lights Solar Powered Path Lights with Larger LED Lens 2 Light Modes Waterproof Outdoor Solar Light for Yard Driveway Walkway Landscape Warm White
ELECLINK$49.71130 rev
COLOER All-in-One Low Voltage Landscape Lighting Kit 8 Pack 5W Die-cast Aluminum Landscape Lights with Transformer and Connectors IP65 Waterproof Outdoor Spot Lights for Pathway Yard Garde
COLOER$74.8742 rev
PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$142.28218 rev
SUNVIE All-in-One LED Low Voltage Landscape Lighting Kit Dusk to Dawn 12PCS
SUNVIE$134.65254 rev
ZUCKEO All-in-One Low Voltage Landscape Lighting Kit 5W LED Landscape Lights with Transformer 120FT Wire and Connectors Waterproof Outdoor Spotlight for Yard Garden House 3000K 12V-24V 12Pack
ZUCKEO$132.46168 rev
Trending
90-day click momentumELECLINK Solar Pathway Lights Outdoor 8 Pack Garden Lights Solar Powered Path Lights with Larger LED Lens 2 Light Modes Waterproof Outdoor Solar Light for Yard Driveway Walkway Landscape Warm White
ELECLINK$49.714.6★
COLOER All-in-One Low Voltage Landscape Lighting Kit 8 Pack 5W Die-cast Aluminum Landscape Lights with Transformer and Connectors IP65 Waterproof Outdoor Spot Lights for Pathway Yard Garde
COLOER$74.874.8★
VerLuce Solar Pathway Lights Courtyard Series Motion Detection 2 Modes 4pk
VerLuce$132.234.6★
NEWMESSI 8 Pack Bright Solar Pathway Lights Outdoor IP65 Waterproof Auto On/Off Solar Garden Light Path Lights Solar Powered for Outside Yard Path Lawn Walkway Driveway Landscape Lighting Patio Decor
NEWMESSI$44.284.5★
SOLPEX 10 Pack Solar Ground Lights Outdoor Waterproof Solar Powered Pathway Lights Landscape Lighting for Garden Walkway Driveway Backyard Decor (Cool White)
SOLPEX$23.084.3★
What buyers say about in ground solar lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Good quality and great lighting”
“Easy assembly”
“Great deal”
“well built”
“And durable”
“Better than I expected”
“Colors look vibrant”
“Fast charge”
“Easy to open”
What buyers complain about
“Didnt last”
“Not Bright enough”
“So small”
“Not really functional”
“Bad Quality”
“Very dim”
“Dont hold a charge”
“This item is not worth it to buy for more than $50.00”
“Battery doesnt last long”
“Not all items work”
Top return reasons
Common questions
- Is in ground solar lights profitable to sell on Amazon United States?
- The niche generates $277K/yr across 147 tracked products. 27 of 27 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the in ground solar lights niche?
- 77 brands and 121 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in in ground solar lights?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 2.5%.
- When does demand for in ground solar lights peak?
- Demand peaks in Jul–Oct; the busiest month runs 4.3× the quietest.
- What does it cost to enter the in ground solar lights niche?
- Listings span $9.45–$389.75; the average listing price is $79.07 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.