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In Ground Solar Lights

Maybe

The top 5 products take only 17% of clicks. But buyers convert on only 1.8% of searches, so In Ground Solar Lights is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$277K/yr198K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
17%top-5 click share · 77 brands · 121 sellers

Flapen Score

In Ground Solar Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, In Ground Solar Lights is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The In Ground Solar Lights market on Amazon at a glance

Shoppers on Amazon United States searched for In Ground Solar Lights 198K times last year and spent an estimated $277K. The top 5 brands take 38% of clicks. Demand peaks in Jul–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
1.8%
Market size, estimated
$277Ka year
Peak month
October4.3× the quietest month
Top search term
outdoor landscape lighting80K searches a year

02 · Price

A sale here is worth $79.07.

Listings sell for $79.07 on average, from $9.45 to $389.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $79.07 that is $0 to $8K a year per listing.

Average price
$79.07inside the $15 to $100 sweet spot
Price range
$9.45–$389.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #155 within Landscape Lighting. It carries 2,304 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
99%
Out of stock, average day
2.5%
Average rank
#155in Landscape Lighting
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,304per listing
Listings tracked
147

04 · Newcomers

Amazon counts 27 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 27 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
27Amazon's first-year sales bar
Average brand age
39 months

Products

Top In Ground Solar Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$3K$6K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

77 rising

Sellers

121

Top-5 brand share

38%

Top 20: 71%

Top-5 click share

17%

Top 20: 43%

Open market

59%

  • Gardencoin14%
  • SUNVIE11%
  • SOLPEX4%
  • INCX4%
  • PARTPHONER4%
  • REEGOLD4%

Demand

In Ground Solar Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 4.3×

Search terms

Top In Ground Solar Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor landscape lighting80K/yr
  • landscape light32K/yr
  • round solar lights outdoor24K/yr
  • modern solar pathway lights13K/yr
  • land scape lights outside8K/yr
  • nextech brands solar lights7K/yr
  • landscaping light7K/yr
  • gardencoin low voltage landscape lighting7K/yr
  • brass landscape lighting low voltage5K/yr
  • outdoor lights landscape4K/yr

Reviews and returns

What reviews say buyers love and hate about In Ground Solar Lights

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
2.5%of orders come back
“Didnt last”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common In Ground Solar Lights questions

Answered from the same tracked data.