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Immersion Water Heater

Pass

Immersion Water Heater scores 65 out of 100, a Pass. Shoppers spend $901K a year here, demand is soft, at -39.6% this quarter, and returns run at 4.0% of orders.

Flapen Score
65
65 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size
$901K/yr630K searches / yr
90-day growth
-39.6%search demand this quarter
Competition
32%top-5 click share · 33 brands · 53 sellers

Flapen Score

Immersion Water Heater against its category

The dotted line is the Tools & Home Improvement average. Past it, Immersion Water Heater is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Immersion Water Heater market on Amazon at a glance

Shoppers on Amazon United States searched for Immersion Water Heater 630K times last year and spent an estimated $901K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $901K a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
-39.6%
Conversion, latest week
4.4%
Market size, estimated
$901Ka year
Peak month
January4.9× the quietest month
Top search term
immersion water heater169K searches a year

02 · Price

A sale here is worth $32.57.

Listings sell for $32.57 on average, from $10.81 to $138.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $32.57 that is $16K to $24K a year per listing.

Average price
$32.57inside the $15 to $100 sweet spot
Price range
$10.81–$138.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #952 within Plumbing. It carries 192 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.9%
Average rank
#952in Plumbing
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
44

04 · Newcomers

Amazon counts 16 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
16Amazon's first-year sales bar
Average brand age
36 months

Products

Top Immersion Water Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$36K$72K$108K$144K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

53

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

32%

Top 20: 73%

Open market

55%

  • yoisie13%
  • Coituer Koire10%
  • BSEED9%
  • Suwdjpwo5%
  • FIVECUBS5%
  • GESAIL4%

Demand

Immersion Water Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.9×

Search terms

Top Immersion Water Heater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • immersion water heater169K/yr
  • immersion heater57K/yr
  • bathtub heater58K/yr
  • bucket heater56K/yr
  • submersible water heater59K/yr
  • resistencia para calentar agua34K/yr
  • bath heater28K/yr
  • bucket water heater21K/yr
  • bathtub water heater19K/yr
  • water heater for bathtub15K/yr

Reviews and returns

What reviews say buyers love and hate about Immersion Water Heater

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Heating”
21%of negative reviews mention “Heating”
4.0%of orders come back
“Heater takes quite a while to warm up”
A buyer, on “Heating”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Immersion Water Heater questions

Answered from the same tracked data.