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Imalent Ms32

Fail

The top 5 brands take 100% of clicks, so Imalent Ms32 is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$369K/yr159K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
83%top-5 click share · 3 brands · 7 sellers

Flapen Score

Imalent Ms32 against its category

The dotted line is the Tools & Home Improvement average. Past it, Imalent Ms32 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imalent Ms32 market on Amazon at a glance

Shoppers on Amazon United States searched for Imalent Ms32 159K times last year and spent an estimated $369K. All 3 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
1.0%
Market size, estimated
$369Ka year
Peak month
October3.3× the quietest month
Top search term
imalent ms3243K searches a year

02 · Price

A sale here is worth $225.33.

Listings sell for $225.33 on average, from $20.24 to $680.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $225.33 that is $23K to $56K a year per listing.

Average price
$225.33above the $15 to $100 sweet spot
Price range
$20.24–$680.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$23K–$56K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,772 within Flashlights. It carries 626 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,772in Flashlights
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
626per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Imalent Ms32 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$55K$111K$166K$221K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • IMALENT94%
  • CHILDBOT3%
  • WUBEN3%

Demand

Imalent Ms32 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Imalent Ms32 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imalent ms3243K/yr
  • imalent33K/yr
  • imalent flashlight43K/yr
  • ms32 flashlight 200000 lumens12K/yr
  • imalent ms187K/yr
  • imalent sr327K/yr
  • imalent ld703K/yr
  • 120000 lumen flashlight4K/yr
  • imalent ms32 brightest flashlight2K/yr
  • ms18 flashlight2K/yr

Reviews and returns

What reviews say buyers love and hate about Imalent Ms32

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Charging”
2.1%of orders come back
“Slow charging”
A buyer, on “Charging”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Imalent Ms32 questions

Answered from the same tracked data.