Is illuminated light switch profitable to sell on Amazon United States?

The niche generates $63K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (40/100).

How competitive is the illuminated light switch niche?

8 brands and 55 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in illuminated light switch?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 3.1%.

When does demand for illuminated light switch peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the illuminated light switch niche?

Listings span $4.59–$54.75; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 880 reviews — the moat a new listing must climb.

illuminated light switch

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$17.34

avg listing price — sweet spot $15–$100

Price range

Great$4.59–$54.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good880

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 88K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, illuminated light switch is a $63K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

illuminated light switch market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $87K–$104K; units × avg price
Conversion rate: 4.1%
Avg BSR: #208
Page quality: 0%
Prime: 100%
Sponsored: 46%
Out of stock: 3.7%
Avg brand age: 62 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

Leviton66%
SOZULAMP15%
ENERLITES7%
Pass & Seymour3%
Amico3%
CML Hardware3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top illuminated light switch search terms

illuminated light switch25K/yr -17.2%4.0% conv.
lighted light switch21K/yr -4.0%4.3% conv.
lighted switch11K/yr -26.5%4.8% conv.
light switch with light9K/yr -11.5%3.5% conv.
light up light switch8K/yr -11.8%2.9% conv.
switch with light4K/yr -12.4%3.1% conv.
lighted wall switch4K/yr -26.2%5.1% conv.
light up switch3K/yr -11.2%0.3% conv.
illuminated light switch single pole3K/yr -60.9%8.4% conv.

All search terms

Top illuminated light switch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leviton 15-Amp Toggle LED Illuminated Single-Pole Switch L1461-2C Clear

Leviton$4.594.6★858 rev

Leviton 15 Amp Decora LED Illuminated Light Wall Switch Single-Pole L5611-2W White

Leviton$10.264.6★839 rev

Leviton 15-Amp Toggle LED Illuminated Single-Pole Switch L1461-2W White

Leviton$4.674.4★194 rev

2 Pack Illuminated Light Switch Paddle Rocker Wall Switch with LED Night Light Automatic On/Off Sensor Single Pole 15Amp 120/277Volt White

SOZULAMP$16.584.4★1,291 rev

Leviton 15 Amp 120 Volt Toggle LED Illuminated 3-Way Switch Residential Grade Grounding L1463-2C Clear

Leviton$8.094.6★454 rev

Newest

by launch date

Amico 10-Pack Illuminated Light Switch with Wall Plates & Built-in LED Nightlight UL Listed 6000K Nightlight for Hallway Bedroom Bathroom Residential Use 15A 120/277V White

Amico$40.1276 rev

8mo ago

Leviton 3-Way Illuminated Toggle Switch 15 Amp 120/277 VAC Industrial Grade Fed Spec Clear Toggle 1223-LC

Leviton$5.5525 rev

1y ago

CML Illuminated Light Switch 5 Pack Decorator Rocker Paddle Interrupter with Cool White LED Night Light Single Pole Wall Lighted Switch with Automatic On/Off Sensor 15A 120V ETL Listed White

CML Hardware$22.9239 rev

2y ago

10 Pack SOZULAMP Light Switch with LED Night Light 15Amp 120/277Volt Rocker Single Pole Wall Switch Automatic On/Off Sensor

SOZULAMP$54.75316 rev

5y ago

Leviton 15-Amp Toggle LED Illuminated Single-Pole Switch L1461-2C Clear

Leviton$4.59858 rev

5y ago

What buyers say about illuminated light switch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow19%

“Excellent lights”

Advertised Vs Actual Product12%

“Works as advertised”

Quality-Overall11%

“Good quality”

Assembly/Installation9%

“Easy to install”

Value For Money9%

“Great value”

Night Vision4%

“Smart, Convenient, and Great for Night Visibility”

Efficiency4%

“Works great”

Functionality-Overall4%

“its functional”

Touch/Button Controls4%

“Nice indicator switch”

Ease Of Use3%

“Convenient”

What buyers complain about

Quality-Overall18%

“not a good quality”

Functionality-Overall12%

“Doesn't work”

Durability9%

“Failed after few months”

Brightness/Shine/Glow9%

“not very bright”

Battery Life5%

“Even when off the batteries drain completely so you have to remove the batteries when not in use”

Advertised Vs Actual Product5%

“Deceptive marketing”

Instructions/User Manual/Troubleshooting4%

“No wiring instructions”

Value For Money4%

“Waste of money”

Touch/Button Controls3%

“Bad Switch”

Noise Level3%

“It make a clicking sound”

Top return reasons

Functionality-Overall18%

Brightness/Shine/Glow14%

Advertised Vs Actual Product12%

Size-Overall9%

Defective Material/Parts7%

Compatibility-Overall7%

Color6%

Bulb Flicker/Dimming/Color6%

Quality-Overall3%

Value For Money3%

Common questions

Is illuminated light switch profitable to sell on Amazon United States?: The niche generates $63K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (40/100).
How competitive is the illuminated light switch niche?: 8 brands and 55 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in illuminated light switch?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 3.1%.
When does demand for illuminated light switch peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the illuminated light switch niche?: Listings span $4.59–$54.75; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 880 reviews — the moat a new listing must climb.