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Icicle Lights Outdoor

Maybe

The top 5 brands take only 38% of clicks. But returns run at 8.2% of orders, so Icicle Lights Outdoor is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$208K/yr316K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
33%top-5 click share · 39 brands · 44 sellers

Flapen Score

Icicle Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Icicle Lights Outdoor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icicle Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Icicle Lights Outdoor 316K times last year and spent an estimated $208K. The top 5 brands take 38% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
1.7%
Market size, estimated
$208Ka year
Peak month
December115.5× the quietest month
Top search term
icicle lights outdoor54K searches a year

02 · Price

A sale here is worth $37.82.

Listings sell for $37.82 on average, from $7.83 to $302.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $37.82 that is $4K to $9K a year per listing.

Average price
$37.82inside the $15 to $100 sweet spot
Price range
$7.83–$302.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,341 within String Lights. It carries 796 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#1,341in String Lights
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
796per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Icicle Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

44

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

33%

Top 20: 72%

Open market

57%

  • Nielfoi16%
  • AGIRL8%
  • Minetom5%
  • Techip5%
  • YEGUO5%
  • LitHome5%

Demand

Icicle Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 115.5×

Search terms

Top Icicle Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • icicle lights outdoor54K/yr
  • christmas icicle lights outdoor72K/yr
  • outdoor icicle lights33K/yr
  • christmas icicle lights43K/yr
  • commercial grade christmas lights25K/yr
  • commercial christmas lights outdoor14K/yr
  • christmas lights icicles outdoor16K/yr
  • holiday lighting6K/yr
  • professional christmas lights8K/yr
  • holiday house lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Icicle Lights Outdoor

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
8.2%of orders come back
“I had some concerns regarding its durability”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Icicle Lights Outdoor questions

Answered from the same tracked data.