ice and water shield
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Review moat
Great183.56avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good$115.85avg listing price — sweet spot $15–$100
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$14.92–$266.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$78K$78K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, ice and water shield is a $78K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ice and water shield market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $58K–$87K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,259
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 81%
- Out of stock
- 1.8%
- Avg brand age
- 61 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- HYDROSHIELD36%
- FIRE ROSE20%
- Grace12%
- BXI11%
- FT Synthetics8%
- SIPA5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.3×
Top ice and water shield search terms
- ice and water shield19K/yr
- ice and water shield for roof6K/yr
- grace ice and water shield5K/yr
Top ice and water shield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grace Select 36 in. x 195 sq. ft. Roll Roofing Underlayment (1)
FIRE ROSE$120.014.5★69 rev
HydroShield Self Adhering Ice and Water Shield Underlayment (1.95 Square - Single Roll)
HYDROSHIELD$121.874.4★33 rev
HydroShield Self Adhering Ice and Water Shield Underlayment (1 Square - Single Roll)
HYDROSHIELD$79.114.4★33 rev
HydroShield Self Adhering Ice and Water Shield HT Underlayment (1)
HYDROSHIELD$160.044.6★16 rev
Grace Self Adhering Ice and Water Shield 36 Inch x 66.6 Feet (200 Square Feet) - Single Roll
Grace$266.275.0★2 rev
Newest
by launch date
HSS EPDM Waterproofing Membrane EasyStick - 52 Mil - Reinforced - Waterproof - self-Adhesive - Longlasting Waterproof Sheet - Black - 39 inch x 16 feet
HSS$129.4362 rev
FloodTape Waterproof Adhesive Tape 8 inches Extra Wide x 20 feet Long Roll
FloodTape$50.1580 rev
BXI Fluorocarbon Film Asphalt Waterproof Tape 12 Inches X 32 Feet Weatherproof Sealing Membrane Self-Adhesive SBS Modified Bitumen Flashing Sealant Patch Seam Leak for Roof Window Driveway Repair
BXI$50.6385 rev
BXI SBS Modified Bitumen Waterproofing Membrane Roll 13 Inch x 8.2 Feet Thick Flexible Torch-on Asphalt Roofing Material Self-Healing Flashing Sealant Outdoor Roof Foundation Ice and Water Shield
BXI$38.4134 rev
HydroShield Self Adhering Ice and Water Shield Underlayment (1.95 Square - Single Roll)
HYDROSHIELD$121.8733 rev
Trending
90-day click momentumFloodTape Waterproof Adhesive Tape 8 inches Extra Wide x 20 feet Long Roll
FloodTape$50.154.4★
BXI Fluorocarbon Film Asphalt Waterproof Tape 12 Inches X 32 Feet Weatherproof Sealing Membrane Self-Adhesive SBS Modified Bitumen Flashing Sealant Patch Seam Leak for Roof Window Driveway Repair
BXI$50.634.3★
Grip-Rite SL154250LWE 48 in. x 250 ft. (1000 sq. ft.) Synthetic Roofing Underlayment
Grip-Rite$60.014.9★
FT Synthetics Cobalt Ultra HT Ice and Water Shield (Single Roll)
FT Synthetics$156.124.6★
FT Synthetics Platinum HT-B Self-Adhering Roofing Underlayment 41 mil High-Temp Ice & Water Shield 100% Butyl Nail Sealable UV Resistant ASTM Certified Lifetime Warranty (36 x 67)
FT Synthetics$149.214.6★
What buyers say about ice and water shield
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks very well”
“Great product and easy to use, feels duranle and looks great after install”
“easy to use”
“Works as directed”
“Great for small repairs”
“Worked perfectly”
“great price”
“This was the perfect product to waterproof the roof of our shed”
“Great product and easy to use, feels duranle and looks great after install”
“Seems durable and I havent had any water leaking issues since installed over a month ago”
What buyers complain about
“Poor Adhesive, Save your Money”
“Did not last”
“Its hard to control”
“It is kinda thick”
“Total junk”
“Clearly not waterproof”
“This product does not work”
“Zero Stickiness, Unusable”
“water gets inside”
“An old product was sent to me”
Top return reasons
Common questions
- Is ice and water shield profitable to sell on Amazon United States?
- The niche generates $78K/yr across 16 tracked products. 90-day search growth is +30.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the ice and water shield niche?
- 10 brands and 12 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in ice and water shield?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Ease Of Use. The return rate is 1.4%.
- When does demand for ice and water shield peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the ice and water shield niche?
- Listings span $14.92–$266.27; the average listing price is $115.85 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.