Ice and Water Shield
FailShoppers spend only $78K a year here, so Ice and Water Shield is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $78K/yr30K searches / yr
- 90-day growth
- +30.9%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 12 sellers
Flapen Score
Ice and Water Shield against its category
The dotted line is the Tools & Home Improvement average. Past it, Ice and Water Shield is stronger. Inside it, weaker.
Market
The Ice and Water Shield market on Amazon at a glance
Shoppers on Amazon United States searched for Ice and Water Shield 30K times last year and spent an estimated $78K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +30.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $78Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- ice and water shield19K searches a year
02 · Price
A sale here is worth $115.85.
Listings sell for $115.85 on average, from $14.92 to $266.27. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $115.85 that is $0 to $12K a year per listing.
- Average price
- $115.85above the $15 to $100 sweet spot
- Price range
- $14.92–$266.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,259 within Flooring. It carries 184 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 50%
- Out of stock, average day
- 1.8%
- Average rank
- #1,259in Flooring
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 184per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Ice and Water Shield products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Grace Select 36 in. x 195 sq. ft. Roll Roofing Underlayment (1)
- Price
- $120.01
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 11y ago

HydroShield Self Adhering Ice and Water Shield Underlayment (1.95 Square - Single Roll)
- Price
- $121.87
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago

HydroShield Self Adhering Ice and Water Shield Underlayment (1 Square - Single Roll)
- Price
- $79.11
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago

HydroShield Self Adhering Ice and Water Shield HT Underlayment (1)
- Price
- $160.04
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Grace Self Adhering Ice and Water Shield 36 Inch x 66.6 Feet (200 Square Feet) - Single Roll
- Price
- $266.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Trending
90-day click momentum
FloodTape Waterproof Adhesive Tape 8 inches Extra Wide x 20 feet Long Roll
- Price
- $50.15
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

BXI Fluorocarbon Film Asphalt Waterproof Tape 12 Inches X 32 Feet Weatherproof Sealing Membrane Self-Adhesive SBS Modified Bitumen Flashing Sealant Patch Seam Leak for Roof Window Driveway Repair
- Price
- $50.63
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago

Grip-Rite SL154250LWE 48 in. x 250 ft. (1000 sq. ft.) Synthetic Roofing Underlayment
- Price
- $60.01
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 5y ago

FT Synthetics Cobalt Ultra HT Ice and Water Shield (Single Roll)
- Price
- $156.12
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 6y ago

FT Synthetics Platinum HT-B Self-Adhering Roofing Underlayment 41 mil High-Temp Ice & Water Shield 100% Butyl Nail Sealable UV Resistant ASTM Certified Lifetime Warranty (36 x 67)
- Price
- $149.21
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 4y ago
Newest
by launch date
HSS EPDM Waterproofing Membrane EasyStick - 52 Mil - Reinforced - Waterproof - self-Adhesive - Longlasting Waterproof Sheet - Black - 39 inch x 16 feet
- Price
- $129.43
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago

FloodTape Waterproof Adhesive Tape 8 inches Extra Wide x 20 feet Long Roll
- Price
- $50.15
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

BXI Fluorocarbon Film Asphalt Waterproof Tape 12 Inches X 32 Feet Weatherproof Sealing Membrane Self-Adhesive SBS Modified Bitumen Flashing Sealant Patch Seam Leak for Roof Window Driveway Repair
- Price
- $50.63
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago

BXI SBS Modified Bitumen Waterproofing Membrane Roll 13 Inch x 8.2 Feet Thick Flexible Torch-on Asphalt Roofing Material Self-Healing Flashing Sealant Outdoor Roof Foundation Ice and Water Shield
- Price
- $38.41
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 1y ago

HydroShield Self Adhering Ice and Water Shield Underlayment (1.95 Square - Single Roll)
- Price
- $121.87
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- HYDROSHIELD36%
- FIRE ROSE20%
- Grace12%
- BXI11%
- FT Synthetics8%
- SIPA5%
- Open — no brand owns it (4 brands, 8%)
Demand
Ice and Water Shield search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Ice and Water Shield search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice and water shield19K/yr
- ice and water shield for roof6K/yr
- grace ice and water shield5K/yr
Reviews and returns
What reviews say buyers love and hate about Ice and Water Shield
We read the reviews and the return reasons for every product selling here.
“Poor Adhesive, Save your Money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice and Water Shield questions
Answered from the same tracked data.









