Hvac Filters
FailThe top 5 brands take 100% of clicks, so Hvac Filters is a Fail.
- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $2.5M/yr1.2M searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 74 sellers
Flapen Score
Hvac Filters against its category
The dotted line is the Tools & Home Improvement average. Past it, Hvac Filters is stronger. Inside it, weaker.
Market
The Hvac Filters market on Amazon at a glance
Shoppers on Amazon United States searched for Hvac Filters 1.2M times last year and spent an estimated $2.5M. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $2.5Ma year
- Peak month
- December10.5× the quietest month
- Top search term
- filtrete 16x25x1103K searches a year
02 · Price
A sale here is worth $39.11.
Listings sell for $39.11 on average, from $21.93 to $68.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $39.11 that is $49K to $59K a year per listing.
- Average price
- $39.11inside the $15 to $100 sweet spot
- Price range
- $21.93–$68.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $49K–$59K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Furnace Parts & Accessories. It carries 38,606 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Furnace Parts & Accessories
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 38,606per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Hvac Filters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
- Price
- $41.82
- Rating
- 4.8/5
- Reviews
- 25,454
- Age
- 14y ago

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
- Price
- $21.93
- Rating
- 4.8/5
- Reviews
- 57,731
- Age
- 15y ago

Filtrete 16x25x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.62 x 24.62 x 0.78 in)
- Price
- $41.70
- Rating
- 4.8/5
- Reviews
- 33,126
- Age
- 11y ago

Filtrete 16x25x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 15.62x24.62x0.78 in)
- Price
- $32.37
- Rating
- 4.8/5
- Reviews
- 17,142
- Age
- 11y ago

Filtrete 16x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
- Price
- $37.73
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Trending
90-day click momentum
Amazon Basics MERV 8 AC Furnace Air Filter 12x12x1 inches 6-Pack Dust Pet & Allergy Control Electrostatic (Actual Size: 11.75 x 11.75 x 0.75)
- Price
- $25.73
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 5y ago

Filterbuy 16x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)
- Price
- $37.96
- Rating
- 4.7/5
- Reviews
- 51,098
- Age
- 13y ago

Amazon Basics 20x20x1 Air Filter 6-Pack MERV 11 AC Furnace Filters Dust Pet Allergy Control Electrostatic (Actual Size: 19.75 x 19.75 x .75)
- Price
- $35.19
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 5y ago

Filtrete 20x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
- Price
- $25.38
- Rating
- 4.8/5
- Reviews
- 57,731
- Age
- 15y ago

Filtrete 16x25x1 Air Filter MERV 12 MPR 1500 Allergens Bacteria & Viruses 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.62 x 24.62 x 0.78 in)
- Price
- $41.70
- Rating
- 4.8/5
- Reviews
- 33,126
- Age
- 11y ago
Newest
by launch date
Filtrete 16x25x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack
- Price
- $68.58
- Rating
- 4.9/5
- Reviews
- 507
- Age
- 1y ago

Filtrete 16x25x1 Air Filter MERV 8 MPR 700 Tough on Pollen 4-Pack AC Furnace HVAC Filters for Home 3-Month Pleated Electrostatic (Actual Size 15.68 x 24.56 x 0.78 in)
- Price
- $42.33
- Rating
- 4.7/5
- Reviews
- 6,265
- Age
- 4y ago

Amazon Basics 20x20x1 Air Filter 6-Pack MERV 11 AC Furnace Filters Dust Pet Allergy Control Electrostatic (Actual Size: 19.75 x 19.75 x .75)
- Price
- $35.19
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 5y ago

Amazon Basics 16x20x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Allergy Control Removes Dust Lint and Pollen Electrostatic (Actual Size: 15.75 x 19.75 x 0.75)
- Price
- $29.02
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 5y ago

Amazon Basics MERV 8 AC Furnace Air Filter 12x12x1 inches 6-Pack Dust Pet & Allergy Control Electrostatic (Actual Size: 11.75 x 11.75 x 0.75)
- Price
- $25.73
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Filtrete78%
- Filterbuy9%
- Amazon Basics8%
- Simply6%
Demand
Hvac Filters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Hvac Filters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- filtrete 16x25x1103K/yr
- merv810K/yr
- filtrete62K/yr
- filterbuy49K/yr
- filtrete air filters30K/yr
- hvac air filter26K/yr
- merv 1122K/yr
- merv 820K/yr
- merv 8 filter16K/yr
- 3m filtrete 16x25x112K/yr
Reviews and returns
What reviews say buyers love and hate about Hvac Filters
We read the reviews and the return reasons for every product selling here.
“DOES NOT FIT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hvac Filters questions
Answered from the same tracked data.









