Skip to content

Hvac Filters

Fail

The top 5 brands take 100% of clicks, so Hvac Filters is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$2.5M/yr1.2M searches / yr
90-day growth
-35.5%search demand this quarter
Competition
60%top-5 click share · 4 brands · 74 sellers

Flapen Score

Hvac Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, Hvac Filters is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hvac Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Hvac Filters 1.2M times last year and spent an estimated $2.5M. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
5.1%
Market size, estimated
$2.5Ma year
Peak month
December10.5× the quietest month
Top search term
filtrete 16x25x1103K searches a year

02 · Price

A sale here is worth $39.11.

Listings sell for $39.11 on average, from $21.93 to $68.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $39.11 that is $49K to $59K a year per listing.

Average price
$39.11inside the $15 to $100 sweet spot
Price range
$21.93–$68.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$49K–$59K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Furnace Parts & Accessories. It carries 38,606 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#11in Furnace Parts & Accessories
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
38,606per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hvac Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$247K$494K$741K$988K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Filtrete78%
  • Filterbuy9%
  • Amazon Basics8%
  • Simply6%

Demand

Hvac Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Hvac Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filtrete 16x25x1103K/yr
  • merv810K/yr
  • filtrete62K/yr
  • filterbuy49K/yr
  • filtrete air filters30K/yr
  • hvac air filter26K/yr
  • merv 1122K/yr
  • merv 820K/yr
  • merv 8 filter16K/yr
  • 3m filtrete 16x25x112K/yr

Reviews and returns

What reviews say buyers love and hate about Hvac Filters

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
23%of negative reviews mention “Size-Overall”
0.7%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hvac Filters questions

Answered from the same tracked data.