husky knife
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Price range
Great$7.30–$38.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,450.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$146K$146K/yr · 126K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, husky knife is a $146K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
husky knife market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #450
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
195
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Husky86%
- Amazon Basics5%
- Jetmore3%
- M MEEPO3%
- WORKPRO2%
- HAUTMEC2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top husky knife search terms
- husky utility knife35K/yr
- husky knife29K/yr
- husky box cutter21K/yr
- navaja husky6K/yr
- husky folding utility knife6K/yr
- husky pocket knife5K/yr
- husky blade5K/yr
- husky razor knife5K/yr
- box cutter husky4K/yr
- utility knife husky4K/yr
Top husky knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Husky Folding Lock-Back Utility Knife
Husky$15.094.4★43 rev
Husky Folding Sure-Grip Lock Back Utility Knife w/ Single Disposable Blade Included (Colors May Vary)
Husky$12.834.7★509 rev
Husky Folding Lock-Back Utility Knife Red with 10-Blades
Husky$16.854.7★83 rev
Husky Folding Sure-Grip Lock Back Utility Knives Multi Pack (3 Piece Set: 3 x Husky Knives w/ Blades) (Colors Vary)
Husky$29.494.7★804 rev
Husky 97211 Wood Handled Folding Sure-Grip Lock Back Utility Knife w/ 1 Disposable Blade Included
Husky$23.784.7★799 rev
Newest
by launch dateHusky Folding Lock-Back Utility Knife
Husky$15.0943 rev
Husky Compact Folding Lock-Back Utility Knife Set (3-Pack)
Husky$29.7616 rev
HAUTMEC 3-Pack Folding Utility Knife Heavy-Duty Aluminum Box Cutter with Quick-Change Blades & Lock-Back Safety Design Ergonomic Streamlined Grip Includes 15 Extra SK5 Blades HT0429
HAUTMEC$20.5894 rev
JETMORE 4 Pack Folding Utility Knife Box Cutter with 10 Blade Razor Knife
Jetmore$8.322,421 rev
WORKPRO 2-in-1 Folding Knife/Utility Knife - Gifts for Dad Quick-Change Box Cutter with Belt Clip and Liner Lock Extra 10 SK5 Blades Included
WORKPRO$15.703,109 rev
Trending
90-day click momentum
Amazon Basics Folding Utility Knife Box Cutter with Locking Mechanism Quick Change Blade Lightweight Aluminum Body Holster Light Blue
Amazon Basics$7.614.6★
HUSKY 99732 Folding Lock-Back Utility Knife (3-Pack)
Husky$36.174.7★
Husky Folding Lock-Back Utility Knife
Husky$15.094.4★
Husky Folding Lock-Back Utility Knife (Set of 3)
Husky$38.724.7★
Amazon Basics Folding Utility Knife Box Cutter with Back-lock Mechanism Portable Lightweight Aluminum Handle Red
Amazon Basics$7.304.5★
What buyers say about husky knife
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Quality build, nice look, super sharp blade”
“The blade is extremely sharp”
“Easy to open/close”
“Compact and durable”
“As advertised”
“Strong and Easy to Use”
“These genuinely cut so well”
“Grips well in hand”
“Perfect size”
What buyers complain about
“Junk quality”
“Break easy”
“Not sharp”
“Bigger than stated”
“which makes it impossible to open”
“Cheap material 2 of the knifes fell apart after a few uses”
“My only grip was that the box cutter was bigger, more awkward and I had a cord to hang ot from”
“They feel kinda flimsy due to the plastic”
“sometimes even cardboard the blade regularly falls out”
“Cheap for a reason”
Top return reasons
Common questions
- Is husky knife profitable to sell on Amazon United States?
- The niche generates $146K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the husky knife niche?
- 6 brands and 195 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in husky knife?
- Top complaints mined from reviews: Quality-Overall, Durability, Sharpness. The return rate is 0.5%.
- When does demand for husky knife peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the husky knife niche?
- Listings span $7.30–$38.72; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.