Is Husky profitable to sell on Amazon United States?

Flapen scores Husky 49 out of 100 on Amazon United States, a Fail. Shoppers spend $254K a year across 29 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +2.3% in the last 90 days.

How competitive is the Husky niche on Amazon United States?

18 brands and 250 sellers compete in Husky on Amazon United States. The top 5 Husky products take 54% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Husky?

Husky buyers on Amazon United States complain most about Quality-Overall, Durability, and Size-Overall. Returns run at 0.4% of orders.

When does demand for Husky peak?

Search demand for Husky on Amazon United States peaks in Nov–Dec, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Husky niche?

Husky sells for $24.02 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.30 to $134.41. The average product has 1,005 reviews, the count a new listing must catch up to.

Husky

Fail

The products selling today already average 4.6★, so Husky is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $254K/yr452K searches / yr
90-day growth: +2.3%search demand this quarter
Competition: 54%top-5 click share · 18 brands · 250 sellers

Flapen Score

Husky against its category

The dotted line is the Tools & Home Improvement average. Past it, Husky is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Husky market on Amazon at a glance

Shoppers on Amazon United States searched for Husky 452K times last year and spent an estimated $254K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months: 452K
Growth, 90 days vs prior 90: +2.3%
Conversion, latest week: 2.3%
Market size, estimated: $254Ka year
Peak month: December3.6× the quietest month
Top search term: husky199K searches a year

02 · Price

A sale here is worth $24.02.

Listings sell for $24.02 on average, from $7.30 to $134.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $24.02 that is $2K to $6K a year per listing.

Average price: $24.02inside the $15 to $100 sweet spot
Price range: $7.30–$134.41
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #8,098 within Knives, Parts & Accessories. It carries 1,005 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 55%
Prime listings: 93%
Out of stock, average day: 1.6%
Average rank: #8,098in Knives, Parts & Accessories
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 1,005per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 45 months

Products