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Hunting Light

Fail

Demand is soft, at -8.5% this quarter, so Hunting Light is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$100K/yr69K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
69%top-5 click share · 11 brands · 23 sellers

Flapen Score

Hunting Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Hunting Light is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunting Light market on Amazon at a glance

Shoppers on Amazon United States searched for Hunting Light 69K times last year and spent an estimated $100K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.7%
Market size, estimated
$100Ka year
Peak month
November5.1× the quietest month
Top search term
hunting light41K searches a year

02 · Price

A sale here is worth $54.10.

Listings sell for $54.10 on average, from $8.95 to $159.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $54.10 that is $5K to $14K a year per listing.

Average price
$54.10inside the $15 to $100 sweet spot
Price range
$8.95–$159.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$14K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #341 within Flashlights. It carries 4,976 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#341in Flashlights
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,976per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Hunting Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$45K$60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Victoper63%
  • Odepro7%
  • VASTFIRE6%
  • MIXILIN4%
  • LHKNL4%
  • GearOZ3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Hunting Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Hunting Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hunting light41K/yr
  • hunting lights13K/yr
  • victoper led flashlight 2 pack6K/yr
  • hunting lights for night6K/yr
  • victoper flashlight3K/yr

Reviews and returns

What reviews say buyers love and hate about Hunting Light

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Charging”
1.7%of orders come back
“Not charging”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hunting Light questions

Answered from the same tracked data.