Skip to content

Hue Switch

Fail

The top 5 brands take 100% of clicks, so Hue Switch is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$1.3M/yr269K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
89%top-5 click share · 2 brands · 28 sellers

Flapen Score

Hue Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Hue Switch is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hue Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Hue Switch 269K times last year and spent an estimated $1.3M. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
10.4%
Market size, estimated
$1.3Ma year
Peak month
November2.0× the quietest month
Top search term
hue switch63K searches a year

02 · Price

A sale here is worth $45.09.

Listings sell for $45.09 on average, from $19.00 to $105.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $45.09 that is $225K to $271K a year per listing.

Average price
$45.09inside the $15 to $100 sweet spot
Price range
$19.00–$105.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
$225K–$271K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #144 within Switches & Dimmers. It carries 2,676 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
8.8%
Average rank
#144in Switches & Dimmers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,676per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hue Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$189K$377K$566K$754K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Philips Hue93%
  • RunLessWire7%

Demand

Hue Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Hue Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hue switch63K/yr
  • philips hue switch37K/yr
  • hue light switch23K/yr
  • hue dimmer switch23K/yr
  • zigbee dimmer switch17K/yr
  • hue remote15K/yr
  • phillips hue switch15K/yr
  • zigbee dimmer13K/yr
  • philips hue dimmer switch11K/yr
  • philips hue remote7K/yr

Reviews and returns

What reviews say buyers love and hate about Hue Switch

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
2.9%of orders come back
“Youre in further trouble when you still find it doesnt control the lights at all”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hue Switch questions

Answered from the same tracked data.