Hue Button
FailThe top 5 brands take 100% of clicks, so Hue Button is a Fail.
- Flapen Score
- 38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 4838
- Market size
- $116K/yr29K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 23 sellers
Flapen Score
Hue Button against its category
The dotted line is the Tools & Home Improvement average. Past it, Hue Button is stronger. Inside it, weaker.
Market
The Hue Button market on Amazon at a glance
Shoppers on Amazon United States searched for Hue Button 29K times last year and spent an estimated $116K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $116Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- hue button20K searches a year
02 · Price
A sale here is worth $38.61.
Listings sell for $38.61 on average, from $23.74 to $57.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $38.61 that is $19K to $29K a year per listing.
- Average price
- $38.61inside the $15 to $100 sweet spot
- Price range
- $23.74–$57.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $19K–$29K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #49 within Switches & Dimmers. It carries 1,094 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #49in Switches & Dimmers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,094per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hue Button products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation
- Price
- $31.29
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 1y ago

PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation
- Price
- $23.74
- Rating
- 4.7/5
- Reviews
- 3,976
- Age
- 5y ago

Philips Hue Wall Tap Dial Light Switch Portable White - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation
- Price
- $47.89
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 4y ago

Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation
- Price
- $45.35
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 4y ago

HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium
- Price
- $25.44
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 7mo ago
Trending
90-day click momentum
HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium
- Price
- $25.44
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 7mo ago

RunLessWire Click for Philips Hue Battery-Free Wireless Smart Switch White
- Price
- $57.93
- Rating
- 4.3/5
- Reviews
- 605
- Age
- 7y ago

PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation
- Price
- $23.74
- Rating
- 4.7/5
- Reviews
- 3,976
- Age
- 5y ago

PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation
- Price
- $31.29
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 1y ago

Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation
- Price
- $45.35
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 4y ago
Newest
by launch date
HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium
- Price
- $25.44
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 7mo ago

PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation
- Price
- $31.29
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 1y ago

Philips Hue Wall Tap Dial Light Switch Portable White - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation
- Price
- $47.89
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 4y ago

Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation
- Price
- $45.35
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 4y ago

PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation
- Price
- $23.74
- Rating
- 4.7/5
- Reviews
- 3,976
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Philips Hue93%
- HUE4%
- RunLessWire3%
- Open — no brand owns it (0%)
Demand
Hue Button search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Hue Button
We read the reviews and the return reasons for every product selling here.
“it does not stay on the magnetic pad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hue Button questions
Answered from the same tracked data.









