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Hue Button

Fail

The top 5 brands take 100% of clicks, so Hue Button is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$116K/yr29K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
97%top-5 click share · 3 brands · 23 sellers

Flapen Score

Hue Button against its category

The dotted line is the Tools & Home Improvement average. Past it, Hue Button is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hue Button market on Amazon at a glance

Shoppers on Amazon United States searched for Hue Button 29K times last year and spent an estimated $116K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
10.2%
Market size, estimated
$116Ka year
Peak month
November2.3× the quietest month
Top search term
hue button20K searches a year

02 · Price

A sale here is worth $38.61.

Listings sell for $38.61 on average, from $23.74 to $57.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $38.61 that is $19K to $29K a year per listing.

Average price
$38.61inside the $15 to $100 sweet spot
Price range
$23.74–$57.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$19K–$29K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #49 within Switches & Dimmers. It carries 1,094 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#49in Switches & Dimmers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,094per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hue Button products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$23K$46K$69K$92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Philips Hue93%
  • HUE4%
  • RunLessWire3%
  • Open — no brand owns it (0%)

Demand

Hue Button search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Hue Button

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Magnetic Strength/Adsorption”
2.8%of orders come back
“it does not stay on the magnetic pad”
A buyer, on “Magnetic Strength/Adsorption”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hue Button questions

Answered from the same tracked data.