Is hue button profitable to sell on Amazon United States?

The niche generates $116K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (38/100).

How competitive is the hue button niche?

3 brands and 23 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hue button?

Top complaints mined from reviews: Magnetic Strength/Adsorption, Touch/Button Controls, Functionality-Overall. The return rate is 2.8%.

When does demand for hue button peak?

Demand peaks in Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the hue button niche?

Listings span $23.74–$57.93; the average listing price is $38.61 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.

hue button

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$38.61

avg listing price — sweet spot $15–$100

Price range

Incredible$23.74–$57.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,094.33

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$116K

$116K/yr · 29K searches

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hue button is a $116K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

hue button market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $116K–$154K; units × avg price
Conversion rate: 10.2%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.0%
Avg brand age: 36 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Philips Hue93%
HUE4%
RunLessWire3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — -19.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.3×

Open Trend

Top hue button products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation

Philips Hue$31.294.5★150 rev

PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation

Philips Hue$23.744.7★3,976 rev

Philips Hue Wall Tap Dial Light Switch Portable White - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation

Philips Hue$47.894.7★900 rev

Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation

Philips Hue$45.354.7★900 rev

HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium

HUE$25.444.0★35 rev

Newest

by launch date

HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium

HUE$25.4435 rev

7mo ago

PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation

Philips Hue$31.29150 rev

1y ago

Philips Hue Wall Tap Dial Light Switch Portable White - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation

Philips Hue$47.89900 rev

4y ago

Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation

Philips Hue$45.35900 rev

4y ago

PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation

Philips Hue$23.743,976 rev

5y ago

What buyers say about hue button

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Assembly/Installation15%

“Easy to set up”

Quality-Overall14%

“The build quality is excellent”

Touch/Button Controls11%

“Its also really nice that each switch can be set up as an automation or can be set up to just cycle through scenes for each zone we have”

Remote Control5%

“This control was easy to setup with the app”

Brightness/Shine/Glow4%

“Easy solution for lighting”

Magnetic Strength/Adsorption4%

“Strong magnet, work great, and magnets hold it in the cradle”

Compatibility-Overall3%

“Easy to pair”

Functionality-Overall3%

“Its perfect for quick on/off”

Value For Money3%

“was a good fix for the price”

What buyers complain about

Magnetic Strength/Adsorption12%

“it does not stay on the magnetic pad”

Touch/Button Controls11%

“Half the time we will hit one of the buttons”

Functionality-Overall9%

“Youre in further trouble when you still find it doesnt control the lights at all”

Advertised Vs Actual Product8%

“I really don't like advertising front”

Connectivity-Overall7%

“Major connectivity problems”

Design-Overall6%

“Non-standard size is a bad design decision”

Instructions/User Manual/Troubleshooting4%

“While the instructions werent the best”

Value For Money4%

“It is definitely a little more expensive”

Ease Of Use4%

“in general it's unintuitive and frustrating for anyone that wants quick on and off”

Size-Overall3%

“the absolute worst part is the non-standard size”

Top return reasons

Compatibility-Overall16%

Connectivity-Overall14%

Functionality-Overall13%

Value For Money10%

Advertised Vs Actual Product9%

Size-Overall6%

Product Condition6%

Touch/Button Controls5%

Defective Material/Parts5%

Bulb Flicker/Dimming/Color2%

Common questions

Is hue button profitable to sell on Amazon United States?: The niche generates $116K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (38/100).
How competitive is the hue button niche?: 3 brands and 23 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hue button?: Top complaints mined from reviews: Magnetic Strength/Adsorption, Touch/Button Controls, Functionality-Overall. The return rate is 2.8%.
When does demand for hue button peak?: Demand peaks in Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the hue button niche?: Listings span $23.74–$57.93; the average listing price is $38.61 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.