House Lights Outdoor All Holiday
FailReturns run at 12.8% of orders, so House Lights Outdoor All Holiday is a Fail.
- Flapen Score
- 41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 4841
- Market size
- $152K/yr111K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 21 sellers
Flapen Score
House Lights Outdoor All Holiday against its category
The dotted line is the Tools & Home Improvement average. Past it, House Lights Outdoor All Holiday is stronger. Inside it, weaker.
Market
The House Lights Outdoor All Holiday market on Amazon at a glance
Shoppers on Amazon United States searched for House Lights Outdoor All Holiday 111K times last year and spent an estimated $152K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $152Ka year
- Peak month
- November8.3× the quietest month
- Top search term
- permanent lights for outside house58K searches a year
02 · Price
A sale here is worth $159.95.
Listings sell for $159.95 on average, from $39.78 to $491.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $159.95 that is $0 to $16K a year per listing.
- Average price
- $159.95above the $15 to $100 sweet spot
- Price range
- $39.78–$491.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 12.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,797 within Floor Lamps. It carries 552 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #2,797in Floor Lamps
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 552per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 9 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top House Lights Outdoor All Holiday products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor
- Price
- $173.59
- Rating
- 4.0/5
- Reviews
- 905
- Age
- 1y ago
Govee Permanent Outdoor Lights 2 100ft RGBIC Outdoor Lights with 100 Modes
- Price
- $216.30
- Rating
- 4.6/5
- Reviews
- 2,953
- Age
- 2y ago
Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor
- Price
- $149.66
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
LITSOUL 400FT Permanent Outdoor Lights for House Waterproof Smart RGB Eave LED Lighting with 16 Million Colors IP67 Outdoor Strip Lights for Christmas Halloween Holiday Daily Decorations(400FT)
- Price
- $98.58
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 2mo ago
Enbrighten Eternity Permanent Outdoor Lights 100ft 72 Lights Smart
- Price
- $177.68
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 2y ago
Trending
90-day click momentum
CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)
- Price
- $76.18
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 1mo ago
CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Christmas Party
- Price
- $46.48
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 2mo ago
Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor
- Price
- $149.66
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
LITSOUL 400FT Permanent Outdoor Lights for House Waterproof Smart RGB Eave LED Lighting with 16 Million Colors IP67 Outdoor Strip Lights for Christmas Halloween Holiday Daily Decorations(400FT)
- Price
- $98.58
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 2mo ago
NEEWER 196ft Permanent Outdoor Lights for House Decor Smart AI RGB IC CW Outside Eaves String Christmas Lighting 120 LED Lights App Control 50+ Scenes IP65 Waterproof Compatible with Alexa NR02
- Price
- $197.56
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 10mo ago
Newest
by launch dateCETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)
- Price
- $76.18
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 1mo ago
CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Christmas Party
- Price
- $46.48
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 2mo ago
LITSOUL 400FT Permanent Outdoor Lights for House Waterproof Smart RGB Eave LED Lighting with 16 Million Colors IP67 Outdoor Strip Lights for Christmas Halloween Holiday Daily Decorations(400FT)
- Price
- $98.58
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 2mo ago
Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor
- Price
- $149.66
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
APPECK Permanent Outdoor Lights 100ft RGB Outdoor Lights with 75 LED Bulbs
- Price
- $54.44
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
17%
- POOFZY32%
- Govee15%
- APPECK12%
- CETELUMA9%
- LITSOUL9%
- Ecoeve6%
- Open — no brand owns it (6 brands, 17%)
Demand
House Lights Outdoor All Holiday search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top House Lights Outdoor All Holiday search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- permanent lights for outside house58K/yr
- appeck permanent outdoor lights18K/yr
- permanent led house lights8K/yr
- jellyfish lighting outdoor home10K/yr
- trimlight6K/yr
- everlights3K/yr
- jellyfish lights for outside house640/yr
- stick on christmas lights4K/yr
- adhesive christmas lights1K/yr
- trimlights for house outdoor179/yr
Reviews and returns
What reviews say buyers love and hate about House Lights Outdoor All Holiday
We read the reviews and the return reasons for every product selling here.
“So yeah, not very durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common House Lights Outdoor All Holiday questions
Answered from the same tracked data.