hotel safe
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$107.66avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Price range
Okay$28.74–$296.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,742.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 52K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hotel safe is a $70K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
hotel safe market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $135K–$161K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 12.1%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
68
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
45%
Top 20: 81%
Open market
35%
- Amazon Basics22%
- Grimtron16%
- JOOSEN8%
- Vaultz7%
- ISLANDSAFE6%
- SentrySafe6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top hotel safe search terms
- hotel safe26K/yr
- laptop safe15K/yr
- hotel safes9K/yr
- hotel room safe3K/yr
Top hotel safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grimtron 25 lb Hotel Dorm Safe Box 17 Laptop Safe with Audit Trail
Grimtron$131.764.5★110 rev
Amazon Basics Steel Security Safe and Lock Box with Electronic Keypad Secure Documents Storage Black 0.5 Cubic Feet 13.8W x 9.8D x 9.8H Removable Shelf
Amazon Basics$53.784.6★47,861 rev
Amazon Basics Steel Security Safe and Lock Box with Digital Keypad Electronic Lock Emergency Key Open Secure Cash Jewelry Documents Black 0.7 Cubic Feet 16.9-x-14.6-x-7.1-inches (WxDxH)
Amazon Basics$75.484.6★47,861 rev
JOOSEN Hotel Safe Box 1 Cubic Feet Money Pistols Document Personal Screct Mini Small Safe Mounting On Floor Desk Digital Electric Safety Box With Keypad Override Keys
JOOSEN$99.895.0★2 rev
Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
Vaultz$61.044.3★3,348 rev
Newest
by launch date
Locksworth Safe for Home 0.7 Cubic Feet Safety Box Lock Box for Money Jewelry Documents and Guns Digital Security Safe for Office Hotel and Personal Use 16.9W x 14.6D x 7H
Locksworth$56.4771 rev
DAYI Hotel Safe 1.4 Cubic Feet Laptop Closet Safe Box with Digital Keypad for Home Office Documents & Money Dual Alarm System - D-22
DAYI$127.37849 rev
ExecutiveSafe ACS-6 Large Laptop Safe for Home & Hotel Fits 17 Laptop
ExecutiveSafe$213.9021 rev
ExecutiveSafe ACS-2 Compact Digital Home Safe for Hotel & Office Small Safe
ExecutiveSafe$153.2123 rev
ISLANDSAFE Hotel Safe 1.1 Cubic Feet Home Safe with Digital Keypad Hotel & Home Dual-Use Safe with Audit Function Administrator Password Security Lock Box for Laptop Jewelry Watch (Black Digital Code)
ISLANDSAFE$163.244 rev
Trending
90-day click momentum
Vaultz Locking Deluxe Tablet and Laptop Case Tactical Black VZ03760
Vaultz$41.094.4★
Locksworth Safe for Home 0.7 Cubic Feet Safety Box Lock Box for Money Jewelry Documents and Guns Digital Security Safe for Office Hotel and Personal Use 16.9W x 14.6D x 7H
Locksworth$56.474.3★
Digital Safe Box 1.0 Cu.ft Heavy Duty Solid Steel Home Safe with Keypad Small Personal Security Lock Box for Money Jewelry Anti-Theft Money Box for Hotel Dorm Office (Black)
ISLANDSAFE$120.794.5★
ExecutiveSafe ACS-6 Large Laptop Safe for Home & Hotel Fits 17 Laptop
ExecutiveSafe$213.904.5★
Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
Vaultz$61.044.3★
What buyers say about hotel safe
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Makes me feel secure”
“Nice size box”
“Good Value”
“the locking mechanism is smooth”
“As advertised”
“Easy to open”
“It's sturdy, and the zipper works easily”
“Good for basic storage”
“It was easy to set up the code initially”
What buyers complain about
“Not as secure”
“The overall quality is much lower than I expected”
“It was a little bit too big”
“It is kind of heavy”
“Breaks easily”
“the battery is dead”
“Code function doesnt work”
“it was so much cheaper”
“flimsy shelf”
“Would not open”
Top return reasons
Common questions
- Is hotel safe profitable to sell on Amazon United States?
- The niche generates $70K/yr across 36 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the hotel safe niche?
- 24 brands and 68 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in hotel safe?
- Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Size-Overall. The return rate is 3.8%.
- When does demand for hotel safe peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the hotel safe niche?
- Listings span $28.74–$296.66; the average listing price is $107.66 (sweet spot $15–$100). The average incumbent carries 5,743 reviews — the moat a new listing must climb.