- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $70K/yr52K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 68 sellers
Flapen Score
Hotel Safe against its category
The dotted line is the Tools & Home Improvement average. Past it, Hotel Safe is stronger. Inside it, weaker.
Market
The Hotel Safe market on Amazon at a glance
Shoppers on Amazon United States searched for Hotel Safe 52K times last year and spent an estimated $70K. The top 5 brands take 59% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $70Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- hotel safe26K searches a year
02 · Price
A sale here is worth $107.66.
Listings sell for $107.66 on average, from $28.74 to $296.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $107.66 that is $0 to $11K a year per listing.
- Average price
- $107.66above the $15 to $100 sweet spot
- Price range
- $28.74–$296.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #186 within Safes & Safe Accessories. It carries 5,743 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 12.1%
- Average rank
- #186in Safes & Safe Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 5,743per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 6 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hotel Safe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Grimtron 25 lb Hotel Dorm Safe Box 17 Laptop Safe with Audit Trail
- Price
- $131.76
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 2y ago

Amazon Basics Steel Security Safe and Lock Box with Electronic Keypad Secure Documents Storage Black 0.5 Cubic Feet 13.8W x 9.8D x 9.8H Removable Shelf
- Price
- $53.78
- Rating
- 4.6/5
- Reviews
- 47,861
- Age
- 7y ago

Amazon Basics Steel Security Safe and Lock Box with Digital Keypad Electronic Lock Emergency Key Open Secure Cash Jewelry Documents Black 0.7 Cubic Feet 16.9-x-14.6-x-7.1-inches (WxDxH)
- Price
- $75.48
- Rating
- 4.6/5
- Reviews
- 47,861
- Age
- 7y ago

JOOSEN Hotel Safe Box 1 Cubic Feet Money Pistols Document Personal Screct Mini Small Safe Mounting On Floor Desk Digital Electric Safety Box With Keypad Override Keys
- Price
- $99.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
- Price
- $61.04
- Rating
- 4.3/5
- Reviews
- 3,348
- Age
- 12y ago
Trending
90-day click momentum
Vaultz Locking Deluxe Tablet and Laptop Case Tactical Black VZ03760
- Price
- $41.09
- Rating
- 4.4/5
- Reviews
- 1,693
- Age
- 8y ago

Locksworth Safe for Home 0.7 Cubic Feet Safety Box Lock Box for Money Jewelry Documents and Guns Digital Security Safe for Office Hotel and Personal Use 16.9W x 14.6D x 7H
- Price
- $56.47
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 9mo ago

Digital Safe Box 1.0 Cu.ft Heavy Duty Solid Steel Home Safe with Keypad Small Personal Security Lock Box for Money Jewelry Anti-Theft Money Box for Hotel Dorm Office (Black)
- Price
- $120.79
- Rating
- 4.5/5
- Reviews
- 603
- Age
- 4y ago

ExecutiveSafe ACS-6 Large Laptop Safe for Home & Hotel Fits 17 Laptop
- Price
- $213.90
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 10mo ago

Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
- Price
- $61.04
- Rating
- 4.3/5
- Reviews
- 3,348
- Age
- 12y ago
Newest
by launch date
Locksworth Safe for Home 0.7 Cubic Feet Safety Box Lock Box for Money Jewelry Documents and Guns Digital Security Safe for Office Hotel and Personal Use 16.9W x 14.6D x 7H
- Price
- $56.47
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 9mo ago

DAYI Hotel Safe 1.4 Cubic Feet Laptop Closet Safe Box with Digital Keypad for Home Office Documents & Money Dual Alarm System - D-22
- Price
- $127.37
- Rating
- 4.4/5
- Reviews
- 849
- Age
- 10mo ago

ExecutiveSafe ACS-6 Large Laptop Safe for Home & Hotel Fits 17 Laptop
- Price
- $213.90
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 10mo ago

ExecutiveSafe ACS-2 Compact Digital Home Safe for Hotel & Office Small Safe
- Price
- $153.21
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 10mo ago

ISLANDSAFE Hotel Safe 1.1 Cubic Feet Home Safe with Digital Keypad Hotel & Home Dual-Use Safe with Audit Function Administrator Password Security Lock Box for Laptop Jewelry Watch (Black Digital Code)
- Price
- $163.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
68
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
45%
Top 20: 81%
Open market
35%
- Amazon Basics22%
- Grimtron16%
- JOOSEN8%
- Vaultz7%
- ISLANDSAFE6%
- SentrySafe6%
Demand
Hotel Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Hotel Safe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hotel safe26K/yr
- laptop safe15K/yr
- hotel safes9K/yr
- hotel room safe3K/yr
Reviews and returns
What reviews say buyers love and hate about Hotel Safe
We read the reviews and the return reasons for every product selling here.
“Not as secure”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hotel Safe questions
Answered from the same tracked data.









