Hookup Wire
FailThe top 5 products take 90% of clicks, so Hookup Wire is a Fail.
- Flapen Score
- 38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 4838
- Market size
- $78K/yr57K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 9 sellers
Flapen Score
Hookup Wire against its category
The dotted line is the Tools & Home Improvement average. Past it, Hookup Wire is stronger. Inside it, weaker.
Market
The Hookup Wire market on Amazon at a glance
Shoppers on Amazon United States searched for Hookup Wire 57K times last year and spent an estimated $78K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $78Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- solid core wire17K searches a year
02 · Price
A sale here is worth $14.44.
Listings sell for $14.44 on average, from $7.67 to $25.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $14.44 that is $7K to $11K a year per listing.
- Average price
- $14.44under the $15 to $100 sweet spot
- Price range
- $7.67–$25.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #88 within Electrical Wire. It carries 842 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #88in Electrical Wire
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 842per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Hookup Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino
- Price
- $15.76
- Rating
- 4.7/5
- Reviews
- 2,784
- Age
- 7y ago

BNTECHGO 22 Gauge PVC 1007 Solid Electric Wire Red and Black Each 100 ft 22 AWG 1007 Hook Up Tinned Copper Wire
- Price
- $14.46
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 7y ago

22 awg 0.35mm Solid Wire kit Electrical Wire Cable 2 Colors 26ft Each Spool Hook up Tinned Copper Wire breadboard Wire for DIY
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 5y ago

TUOFENG 20 AWG Wire Solid Core Hookup Wire Kit with 6 Different Colored Tinned Copper Wire PVC for Breadboard - 26.3 ft or 8 m Each
- Price
- $17.09
- Rating
- 4.6/5
- Reviews
- 1,773
- Age
- 7y ago

Fermerry 22 AWG Stranded Wire Spool 10ft Each 6 Colors Flexible 22 Gauge Silicone Hook up Wire Kit Electrical Tinned Copper Wire
- Price
- $11.81
- Rating
- 4.7/5
- Reviews
- 1,120
- Age
- 5y ago
Trending
90-day click momentum
MKBKLLJY 26 Gauge Solid Wire 300V PVC Electrical Wire 26AWG Insulation Tinned Coated Copper Wire Hook Up Wire 4Colors(Red/Yellow/Blue/Black) 5m/16.4ft Each Wire Assortment for Electronics DIY
- Price
- $7.67
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 2y ago

TUOFENG 24 AWG Solid Core Hookup Wire Kit 6 Different Colored Jumper Wire 30ft Each Tinned Copper Wire with PVC Insulation
- Price
- $15.63
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 7y ago

22 awg 0.35mm Solid Wire kit Electrical Wire Cable 2 Colors 26ft Each Spool Hook up Tinned Copper Wire breadboard Wire for DIY
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 5y ago

TUOFENG 20 AWG Wire Solid Core Hookup Wire Kit with 6 Different Colored Tinned Copper Wire PVC for Breadboard - 26.3 ft or 8 m Each
- Price
- $17.09
- Rating
- 4.6/5
- Reviews
- 1,773
- Age
- 7y ago

BNTECHGO 22 Gauge PVC 1007 Solid Electric Wire Red and Black Each 100 ft 22 AWG 1007 Hook Up Tinned Copper Wire
- Price
- $14.46
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 7y ago
Newest
by launch date
MKBKLLJY 26 Gauge Solid Wire 300V PVC Electrical Wire 26AWG Insulation Tinned Coated Copper Wire Hook Up Wire 4Colors(Red/Yellow/Blue/Black) 5m/16.4ft Each Wire Assortment for Electronics DIY
- Price
- $7.67
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 2y ago

NAOEVO 22 Gauge Wire 360ft 22 AWG Wire 6 Colors 60ft Each Spool Flexible Silicone Tinned Copper Electrical Cable Wiring kit for Breadboard/Automotive/DIY/Battery 200
- Price
- $25.27
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 2y ago

22 awg 0.35mm Solid Wire kit Electrical Wire Cable 2 Colors 26ft Each Spool Hook up Tinned Copper Wire breadboard Wire for DIY
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 5y ago

Fermerry 22 AWG Stranded Wire Spool 10ft Each 6 Colors Flexible 22 Gauge Silicone Hook up Wire Kit Electrical Tinned Copper Wire
- Price
- $11.81
- Rating
- 4.7/5
- Reviews
- 1,120
- Age
- 5y ago

TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino
- Price
- $15.76
- Rating
- 4.7/5
- Reviews
- 2,784
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- TUOFENG62%
- BNTECHGO14%
- Haerkn13%
- Fermerry4%
- MKBKLLJY3%
- NAOEVO3%
Demand
Hookup Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Hookup Wire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- solid core wire17K/yr
- 22 awg solid core wire10K/yr
- 22awg solid core wire4K/yr
- electronics wire6K/yr
- solid wire5K/yr
- 22 gauge solid core wire3K/yr
- single strand wire3K/yr
- wires for electronics3K/yr
- 22 awg solid wire3K/yr
- 22awg solid wire3K/yr
Reviews and returns
What reviews say buyers love and hate about Hookup Wire
We read the reviews and the return reasons for every product selling here.
“The BAD: Wire is very brittle you can only bend a couple time before it breaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hookup Wire questions
Answered from the same tracked data.









