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Hookup Wire

Fail

The top 5 products take 90% of clicks, so Hookup Wire is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$78K/yr57K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
90%top-5 click share · 6 brands · 9 sellers

Flapen Score

Hookup Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Hookup Wire is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hookup Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Hookup Wire 57K times last year and spent an estimated $78K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
9.5%
Market size, estimated
$78Ka year
Peak month
December1.6× the quietest month
Top search term
solid core wire17K searches a year

02 · Price

A sale here is worth $14.44.

Listings sell for $14.44 on average, from $7.67 to $25.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $14.44 that is $7K to $11K a year per listing.

Average price
$14.44under the $15 to $100 sweet spot
Price range
$7.67–$25.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #88 within Electrical Wire. It carries 842 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#88in Electrical Wire
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
842per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hookup Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • TUOFENG62%
  • BNTECHGO14%
  • Haerkn13%
  • Fermerry4%
  • MKBKLLJY3%
  • NAOEVO3%

Demand

Hookup Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hookup Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solid core wire17K/yr
  • 22 awg solid core wire10K/yr
  • 22awg solid core wire4K/yr
  • electronics wire6K/yr
  • solid wire5K/yr
  • 22 gauge solid core wire3K/yr
  • single strand wire3K/yr
  • wires for electronics3K/yr
  • 22 awg solid wire3K/yr
  • 22awg solid wire3K/yr

Reviews and returns

What reviews say buyers love and hate about Hookup Wire

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Advertised Vs Actual Product”
43%of negative reviews mention “Strength”
1.0%of orders come back
“The BAD: Wire is very brittle you can only bend a couple time before it breaks”
A buyer, on “Strength”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hookup Wire questions

Answered from the same tracked data.