honeywell wifi thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 511K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$125.12avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Price range
Okay$34.43–$241.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,024.72avg incumbent reviews — the moat a new listing must climb
Returns
Bad11.0%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honeywell wifi thermostat is a $2.2M/yr Amazon United States market (511K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
honeywell wifi thermostat market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $2.5M–$3.1M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 4.0%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
465
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Honeywell Home97%
- Honeywell3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +6.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top honeywell wifi thermostat search terms
- honeywell wifi thermostat156K/yr
- honeywell smart thermostat91K/yr
- honeywell thermostat wifi70K/yr
- honeywell smart thermostat wifi38K/yr
- honeywell t535K/yr
- honeywell wifi thermostats for home33K/yr
- honeywell t5 smart thermostat12K/yr
- smart thermostat honeywell8K/yr
- honeywell home t5 smart thermostat6K/yr
- rth9585wf9K/yr
Top honeywell wifi thermostat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honeywell Home RTH8800WF2022 T5 WiFi Smart Thermostat 7 Day-Programmable Touchscreen Alexa Ready Geofencing Technology Energy Star C-Wire Required
Honeywell Home$84.714.3★1,398 rev
Honeywell Home RTH9585WF1004 Wi-Fi Smart Color Thermostat 7 Day Programmable Touch Screen Energy Star Alexa Ready Gray
Honeywell Home$112.444.3★19,982 rev
New! Honeywell Home Smart Thermostat Conventional/Heat Pump Compatibility WiFi Thermostat for Home X2S Gray
Honeywell Home$58.664.3★369 rev
Honeywell Home RTH6580WF Wi-Fi 7-Day Programmable Thermostat White
Honeywell Home$61.594.3★15,563 rev
Honeywell Home RTH9600WF Smart Color Thermostat ENERGY STAR Wi-Fi Programmable Touchscreen Alexa Ready - C-Wire Required
Honeywell Home$135.704.3★19,982 rev
Newest
by launch date
Honeywell Home X7B Smart Programmable Wi-Fi Thermostat with Humidity Monitoring 4.3 Customizable Touchscreen Display Energy Star Certified Works w/Alexa Matter Apple Home and Google
Honeywell Home$135.1432 rev
Honeywell Home X7S Smart Programmable Wi-Fi Thermostat with Humidity Monitoring 4.3 Customizable Touchscreen Display Sensor Feature Energy Star - Works w/Alexa Matter Apple Google
Honeywell Home$174.2246 rev
Honeywell Home X8S Premium Smart Programmable Wi-Fi Thermostat Video Doorbell Access Humidity Control 5 Customizable Touchscreen Sensor Feature Energy Star Works w/Alexa Matter Apple Google
Honeywell Home$203.67110 rev
Honeywell Home X8S Premium Smart Programmable Wi-Fi Thermostat with Sensor Video Doorbell Access Humidity Control 5 Customizable Touchscreen Energy Star Works with Alexa Matter Apple Google
Honeywell Home$241.62113 rev
Honeywell Home X8S Premium Smart Programmable Wi-Fi Thermostat with Sensor Video Doorbell Access Humidity Control 5 Customizable Touchscreen Energy Star Works with Alexa Matter Apple Google
Honeywell Home$241.68113 rev
Trending
90-day click momentumHoneywell Home X7B Smart Programmable Wi-Fi Thermostat with Humidity Monitoring 4.3 Customizable Touchscreen Display Energy Star Certified Works w/Alexa Matter Apple Home and Google
Honeywell Home$135.143.9★
Honeywell Home X7S Smart Programmable Wi-Fi Thermostat with Humidity Monitoring 4.3 Customizable Touchscreen Display Sensor Feature Energy Star - Works w/Alexa Matter Apple Google
Honeywell Home$174.224.6★
Honeywell Home X8S Premium Smart Programmable Wi-Fi Thermostat with Sensor Video Doorbell Access Humidity Control 5 Customizable Touchscreen Energy Star Works with Alexa Matter Apple Google
Honeywell Home$241.624.3★
Honeywell Home X8S Premium Smart Programmable Wi-Fi Thermostat with Sensor Video Doorbell Access Humidity Control 5 Customizable Touchscreen Energy Star Works with Alexa Matter Apple Google
Honeywell Home$241.684.3★
New! Honeywell Home Programmable Thermostat Single-Stage 1 Heat/1 Cool Compatibility 5-2 Day Schedule X2P White RTH20B
Honeywell Home$34.434.5★
What buyers say about honeywell wifi thermostat
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Set Up”
“Easy to read”
“Excellent value”
“The quality is solid”
“Stays connected”
“efficient this was”
“As advertised”
“nice to be able to easily access remotely”
“Easy to read instructions”
“The room sensor works very well”
What buyers complain about
“Connection issues”
“Impossible to set up”
“doesn't work well”
“Broke after just a few months”
“Could be better for the price”
“Poor quality control”
“Not new”
“Not compatible”
“it was very hard to read the instructions some of which was confusing”
“Does not work as advertised”
Top return reasons
Common questions
- Is honeywell wifi thermostat profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the honeywell wifi thermostat niche?
- 2 brands and 465 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in honeywell wifi thermostat?
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Functionality-Overall. The return rate is 11.0% — above our launch gate.
- When does demand for honeywell wifi thermostat peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the honeywell wifi thermostat niche?
- Listings span $34.43–$241.68; the average listing price is $125.12 (sweet spot $15–$100). The average incumbent carries 4,025 reviews — the moat a new listing must climb.