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Honeywell Wifi Thermostat

Fail

The top 5 brands take 100% of clicks, so Honeywell Wifi Thermostat is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$2.2M/yr511K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
67%top-5 click share · 2 brands · 465 sellers

Flapen Score

Honeywell Wifi Thermostat against its category

The dotted line is the Tools & Home Improvement average. Past it, Honeywell Wifi Thermostat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell Wifi Thermostat market on Amazon at a glance

Shoppers on Amazon United States searched for Honeywell Wifi Thermostat 511K times last year and spent an estimated $2.2M. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
3.4%
Market size, estimated
$2.2Ma year
Peak month
November1.7× the quietest month
Top search term
honeywell wifi thermostat156K searches a year

02 · Price

A sale here is worth $125.12.

Listings sell for $125.12 on average, from $34.43 to $241.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $125.12 that is $94K to $125K a year per listing.

Average price
$125.12above the $15 to $100 sweet spot
Price range
$34.43–$241.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$94K–$125K
Returns
11.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #36 within Thermostats & Accessories. It carries 4,025 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#36in Thermostats & Accessories
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,025per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Honeywell Wifi Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$219K$437K$656K$874K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

465

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Honeywell Home97%
  • Honeywell3%
  • Open — no brand owns it (0%)

Demand

Honeywell Wifi Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Honeywell Wifi Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeywell wifi thermostat156K/yr
  • honeywell smart thermostat91K/yr
  • honeywell thermostat wifi70K/yr
  • honeywell smart thermostat wifi38K/yr
  • honeywell t535K/yr
  • honeywell wifi thermostats for home33K/yr
  • honeywell t5 smart thermostat12K/yr
  • smart thermostat honeywell8K/yr
  • honeywell home t5 smart thermostat6K/yr
  • rth9585wf9K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell Wifi Thermostat

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Connectivity-Overall”
11.0%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Honeywell Wifi Thermostat questions

Answered from the same tracked data.