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Honeywell Hz311

Fail

The top 5 brands take 100% of clicks, so Honeywell Hz311 is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$136K/yr21K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
85%top-5 click share · 5 brands · 73 sellers

Flapen Score

Honeywell Hz311 against its category

The dotted line is the Tools & Home Improvement average. Past it, Honeywell Hz311 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell Hz311 market on Amazon at a glance

Shoppers on Amazon United States searched for Honeywell Hz311 21K times last year and spent an estimated $136K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
5.5%
Market size, estimated
$136Ka year
Top search term
honeywell zone board5K searches a year

02 · Price

A sale here is worth $119.78.

Listings sell for $119.78 on average, from $48.43 to $185.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $119.78 that is $12K to $30K a year per listing.

Average price
$119.78above the $15 to $100 sweet spot
Price range
$48.43–$185.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$12K–$30K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Thermostats & Accessories. It carries 131 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#230in Thermostats & Accessories
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
131per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Honeywell Hz311 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$20K$41K$61K$81K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Honeywell63%
  • WERLAHO16%
  • ClimaTek8%
  • Dicsley7%
  • Bydorunce5%

Demand

Honeywell Hz311 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0× · 9 of 12 months tracked

Search terms

Top Honeywell Hz311 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeywell zone board5K/yr
  • honeywell hz3114K/yr
  • hz3114K/yr
  • hz311 honeywell4K/yr
  • honeywell zone control board5K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell Hz311

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
50%of negative reviews mention “Heating”
9.1%of orders come back
“No 2 stage heat + aux heat”
A buyer, on “Heating”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Honeywell Hz311 questions

Answered from the same tracked data.