Honeywell 20x20x4 Air Filter

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

12.2%

Market size, estimated

$269Ka year

Peak month

April1.5× the quietest month

Top search term

honeywell 20x20x4 air filter9K searches a year

Listings sell for $78.24 on average, from $36.65 to $158.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $78.24 that is $20K to $39K a year per listing.

Average price

$78.24inside the $15 to $100 sweet spot

Price range

$36.65–$158.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$20K–$39K

Returns

1.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #373 within Furnace Parts & Accessories. It carries 574 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

40%

Out of stock, average day

10.6%

Average rank

#373in Furnace Parts & Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

574per listing

Listings tracked

15

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months