Honeywell 20x20x4 Air Filter
FailThe products selling today already average 4.7★, so Honeywell 20x20x4 Air Filter is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $269K/yr28K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 40 sellers
Flapen Score
Honeywell 20x20x4 Air Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Honeywell 20x20x4 Air Filter is stronger. Inside it, weaker.
Market
The Honeywell 20x20x4 Air Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Honeywell 20x20x4 Air Filter 28K times last year and spent an estimated $269K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $269Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- honeywell 20x20x4 air filter9K searches a year
02 · Price
A sale here is worth $78.24.
Listings sell for $78.24 on average, from $36.65 to $158.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $78.24 that is $20K to $39K a year per listing.
- Average price
- $78.24inside the $15 to $100 sweet spot
- Price range
- $36.65–$158.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $20K–$39K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #373 within Furnace Parts & Accessories. It carries 574 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 40%
- Out of stock, average day
- 10.6%
- Average rank
- #373in Furnace Parts & Accessories
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 574per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Honeywell 20x20x4 Air Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (2-Pack)
- Price
- $67.99
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 7mo ago
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (2)
- Price
- $67.20
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 14y ago
20x20x4 Air Filter Replacement MERV 11 FC100A1011 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 2-Pack (Actual Size: 19.94 x 19.75 x 4.38 Inches)
- Price
- $67.50
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 8mo ago
Honeywell FC100A1011 20 x 20 x 4 replacement media air furnace filter
- Price
- $36.65
- Rating
- 4.6/5
- Reviews
- 1,360
- Age
- 19y ago
Honeywell FC100A1011 Replacement Media Air Furnace Filter MERV 11 20 x 20 x 4.5 in 4 Packages
- Price
- $117.72
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 3y ago
Trending
90-day click momentum
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (5-Pack)
- Price
- $157.03
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 7mo ago
Honeywell FC100A1011 Media GENUINE OEM 2-Pack Special
- Price
- $58.19
- Rating
- 4.7/5
- Reviews
- 1,002
- Age
- 14y ago
20x20x4 Air Filter Replacement MERV 11 FC100A1011 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 2-Pack (Actual Size: 19.94 x 19.75 x 4.38 Inches)
- Price
- $67.50
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 8mo ago
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (1-Pack)
- Price
- $40.79
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 7mo ago
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (2)
- Price
- $67.20
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 14y ago
Newest
by launch dateHoneywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (2-Pack)
- Price
- $67.99
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 7mo ago
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (5-Pack)
- Price
- $157.03
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 7mo ago
Honeywell FC100A1011-20 x 20 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (1-Pack)
- Price
- $40.79
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 7mo ago
20x20x4 Air Filter Replacement MERV 11 FC100A1011 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 2-Pack (Actual Size: 19.94 x 19.75 x 4.38 Inches)
- Price
- $67.50
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 8mo ago
BETTFILTER 20x20x4 AC Furnace Air Filter Compatible with Honeywell FC100A1011 MERV 11 HAVC Filter Replacement Actual Size:19.94x19.75x4.38 Pack of 2
- Price
- $52.33
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
40
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Honeywell31%
- RESIDEO28%
- Wholesalehome12%
- Honeywell Home11%
- Filtrete7%
- DerBlue4%
- Open — no brand owns it (2 brands, 6%)
Demand
Honeywell 20x20x4 Air Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Honeywell 20x20x4 Air Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honeywell 20x20x4 air filter9K/yr
- honeywell filter 20x20x44K/yr
- fc100a10113K/yr
- 20x20x4 air filter honeywell4K/yr
- honeywell fc100a10113K/yr
- honeywell 20x20x4 air filter merv 113K/yr
- honeywell air filter 20x20x43K/yr
Reviews and returns
What reviews say buyers love and hate about Honeywell 20x20x4 Air Filter
We read the reviews and the return reasons for every product selling here.
“Larger than listed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Honeywell 20x20x4 Air Filter questions
Answered from the same tracked data.