Is honeywell 16x25x4 furnace filter profitable to sell on Amazon United States?

The niche generates $893K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the honeywell 16x25x4 furnace filter niche?

7 brands and 55 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in honeywell 16x25x4 furnace filter?

Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 1.4%.

When does demand for honeywell 16x25x4 furnace filter peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the honeywell 16x25x4 furnace filter niche?

Listings span $35.63–$144.45; the average listing price is $73.03 (sweet spot $15–$100). The average incumbent carries 1,623 reviews — the moat a new listing must climb.

honeywell 16x25x4 furnace filter

Worth a look

Shows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$73.03

avg listing price — sweet spot $15–$100

Market size

Great$893K

$893K/yr · 85K searches

Price range

Good$35.63–$144.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,622.58

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, honeywell 16x25x4 furnace filter is a $893K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

honeywell 16x25x4 furnace filter market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $730K–$913K; units × avg price
Conversion rate: 14.3%
Avg BSR: #276
Page quality: 0%
Prime: 67%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Honeywell56%
Honeywell Home15%
Filtrete11%
Wholesalehome6%
Homequip4%
Henmfely4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +7.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top honeywell 16x25x4 furnace filter search terms

honeywell 16x25x4 furnace filter16K/yr +23.3%9.2% conv.
honeywell filter 16x25x410K/yr +33.5%12.4% conv.
honeywell air filter 16x25x48K/yr +31.1%12.8% conv.
fc100a10297K/yr +21.4%9.7% conv.
honeywell home air filter 16x25x47K/yr -0.9%17.0% conv.
honeywell fc100a10296K/yr +3.1%17.4% conv.
fc100a1029 honeywell air filter 16x25x45K/yr -4.3%18.0% conv.
honeywell furnace filters 16x25x46K/yr -22.8%12.1% conv.
honeywell 16x25x45K/yr +9.6%12.7% conv.
honeywell 16x25x4 merv 114K/yr +5.6%16.1% conv.

All search terms

Top honeywell 16x25x4 furnace filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honeywell FC100A1029 (2 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$65.964.8★385 rev

Honeywell FC100A1029 16 x 25 x 4 Media Air Filter (MERV 11)

Honeywell Home$35.634.7★3,434 rev

16x25x4 Air Filter Replacement MERV 11 FC100A1029 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 5-Pack (Actual Size: 15.94 x 24.86 x 4.38 Inches)

Wholesalehome$141.444.9★26 rev

Honeywell Home 16x25x4 MERV 8 AC Furnace Air Filter 3 PACK (CF408F1625-3PKAM) (Actual Dimensions: 15.63 x 24.75 x 4.38 in.)

Honeywell Home$87.154.7★837 rev

Honeywell FC100A1029 (5 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$144.454.8★385 rev

Newest

by launch date

16x25x4 Air Filter Replacement MERV 11 FC100A1029 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 5-Pack (Actual Size: 15.94 x 24.86 x 4.38 Inches)

Wholesalehome$141.4426 rev

8mo ago

2 Pack 16x25x4 Pleated Furnace Filter - Replacement for Honeywell FC100A1029 Foldable Design Actual Size 15.94 x 24.86 x 4.38 Inches

Henmfely$52.143 rev

8mo ago

BETTFILTER 16x25x4 AC Furnace Air Filter Compatible with Honeywell FC100A1029 MERV 11 HAVC Filter Replacement Actual Size:15.94x24.86x4.38 Pack of 2

BETTFILTER$51.1055 rev

1y ago

Honeywell FC100A1029 (2 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$65.96385 rev

2y ago

Honeywell FC100A1029 (5 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$144.45385 rev

2y ago

What buyers say about honeywell 16x25x4 furnace filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration23%

“Perfect replacement filters”

Size-Overall21%

“Exact fit”

Quality-Overall17%

“Good quality”

Value For Money14%

“Good Price”

Advertised Vs Actual Product12%

“As advertised”

Assembly/Installation1%

“Easy install”

Durability1%

“lasts a while”

Compatibility-Overall1%

“Perfect fit for Honeywell”

Ease Of Use1%

“Very nice convenient”

Maintenance And Repair0%

“but they are easy to replace”

What buyers complain about

Size-Overall49%

“To small”

Filtration15%

“Filter didn't fit”

Advertised Vs Actual Product8%

“False advertising”

Quality-Overall6%

“Why such a poor quality control”

Value For Money3%

“They are pricey”

Ease Of Use2%

“then getting it out took quite a bit of effort”

Compatibility-Overall2%

“Do not fit Honeywell”

Allergies2%

“As a year-around allergy sufferer”

Strength2%

“so also not sturdy enough”

Compactness1%

“It does take up a lot of space”

Top return reasons

Size-Overall66%

Filtration17%

Compatibility-Overall7%

Value For Money3%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Thickness1%

Functionality-Overall1%

Maintenance And Repair1%

Product Condition0%

Common questions

Is honeywell 16x25x4 furnace filter profitable to sell on Amazon United States?: The niche generates $893K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the honeywell 16x25x4 furnace filter niche?: 7 brands and 55 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in honeywell 16x25x4 furnace filter?: Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for honeywell 16x25x4 furnace filter peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the honeywell 16x25x4 furnace filter niche?: Listings span $35.63–$144.45; the average listing price is $73.03 (sweet spot $15–$100). The average incumbent carries 1,623 reviews — the moat a new listing must climb.