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Honeywell 16x25x4 Furnace Filter

Maybe

Buyers convert on 14.3% of searches. But the top 5 brands take 92% of clicks, so Honeywell 16x25x4 Furnace Filter is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$893K/yr85K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
73%top-5 click share · 7 brands · 55 sellers

Flapen Score

Honeywell 16x25x4 Furnace Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Honeywell 16x25x4 Furnace Filter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell 16x25x4 Furnace Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Honeywell 16x25x4 Furnace Filter 85K times last year and spent an estimated $893K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $893K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
14.3%
Market size, estimated
$893Ka year
Peak month
October1.6× the quietest month
Top search term
honeywell 16x25x4 furnace filter16K searches a year

02 · Price

A sale here is worth $73.03.

Listings sell for $73.03 on average, from $35.63 to $144.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $73.03 that is $73K to $91K a year per listing.

Average price
$73.03inside the $15 to $100 sweet spot
Price range
$35.63–$144.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$73K–$91K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Furnace Parts & Accessories. It carries 1,623 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#276in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,623per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Honeywell 16x25x4 Furnace Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$134K$268K$402K$536K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Honeywell56%
  • Honeywell Home15%
  • Filtrete11%
  • Wholesalehome6%
  • Homequip4%
  • Henmfely4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Honeywell 16x25x4 Furnace Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Honeywell 16x25x4 Furnace Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeywell 16x25x4 furnace filter16K/yr
  • honeywell filter 16x25x410K/yr
  • honeywell air filter 16x25x48K/yr
  • fc100a10297K/yr
  • honeywell home air filter 16x25x47K/yr
  • honeywell fc100a10296K/yr
  • fc100a1029 honeywell air filter 16x25x45K/yr
  • honeywell furnace filters 16x25x46K/yr
  • honeywell 16x25x45K/yr
  • honeywell 16x25x4 merv 114K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell 16x25x4 Furnace Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
49%of negative reviews mention “Size-Overall”
1.4%of orders come back
“To small”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Honeywell 16x25x4 Furnace Filter questions

Answered from the same tracked data.