Skip to content

Honeywell 1114 Lightweight Fire and Waterproof Chest

Fail

Shoppers spend only $15K a year here, so Honeywell 1114 Lightweight Fire and Waterproof Chest is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$15K/yr27K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
52%top-5 click share · 11 brands · 73 sellers

Flapen Score

Honeywell 1114 Lightweight Fire and Waterproof Chest against its category

The dotted line is the Tools & Home Improvement average. Past it, Honeywell 1114 Lightweight Fire and Waterproof Chest is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell 1114 Lightweight Fire and Waterproof Chest market on Amazon at a glance

Shoppers on Amazon United States searched for Honeywell 1114 Lightweight Fire and Waterproof Chest 27K times last year and spent an estimated $15K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
0.8%
Market size, estimated
$15Ka year
Peak month
January2.9× the quietest month
Top search term
honeywell 1114 lightweight fire and waterproof chest8K searches a year

02 · Price

A sale here is worth $67.98.

Listings sell for $67.98 on average, from $24.14 to $261.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $67.98 that is $0 to $7K a year per listing.

Average price
$67.98inside the $15 to $100 sweet spot
Price range
$24.14–$261.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #147 within Safes & Safe Accessories. It carries 4,032 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
9.8%
Average rank
#147in Safes & Safe Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,032per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Honeywell 1114 Lightweight Fire and Waterproof Chest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$745$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

73

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

8%

  • SentrySafe31%
  • Honeywell Safes & Door Locks30%
  • Honeywell12%
  • Honeywell Safes & Doorlocks9%
  • Hontom5%
  • FireKing4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Honeywell 1114 Lightweight Fire and Waterproof Chest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.9×

Search terms

Top Honeywell 1114 Lightweight Fire and Waterproof Chest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeywell 1114 lightweight fire and waterproof chest8K/yr
  • honeywell 11044K/yr
  • honeywell 11147K/yr
  • honeywell lock box4K/yr
  • honeywell fireproof document box4K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell 1114 Lightweight Fire and Waterproof Chest

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Weight Heavy”
3.7%of orders come back
“Heavy and bulky”
A buyer, on “Weight Heavy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Honeywell 1114 Lightweight Fire and Waterproof Chest questions

Answered from the same tracked data.