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Homelist Floor Lamp

Fail

The top 5 brands take 100% of clicks, so Homelist Floor Lamp is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$89K/yr17K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
93%top-5 click share · 3 brands · 5 sellers

Flapen Score

Homelist Floor Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Homelist Floor Lamp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homelist Floor Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Homelist Floor Lamp 17K times last year and spent an estimated $89K. All 3 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
1.9%
Market size, estimated
$89Ka year
Peak month
November3.9× the quietest month
Top search term
homelist9K searches a year

02 · Price

A sale here is worth $278.44.

Listings sell for $278.44 on average, from $15.85 to $553.89. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $278.44 that is $0 to $28K a year per listing.

Average price
$278.44above the $15 to $100 sweet spot
Price range
$15.85–$553.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$28K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #858 within Lamps & Shades. It carries 157 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#858in Lamps & Shades
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
157per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Homelist Floor Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$18K$35K$53K$71K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Homelist84%
  • Honeywell11%
  • STERREN5%

Demand

Homelist Floor Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Black Friday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about Homelist Floor Lamp

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Brightness/Shine/Glow”
4.9%of orders come back
“Not bright enough”
A buyer, on “Brightness/Shine/Glow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Homelist Floor Lamp questions

Answered from the same tracked data.