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Homelink

Fail

Returns run at 7.3% of orders, so Homelink is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$104K/yr73K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
67%top-5 click share · 12 brands · 49 sellers

Flapen Score

Homelink against its category

The dotted line is the Tools & Home Improvement average. Past it, Homelink is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homelink market on Amazon at a glance

Shoppers on Amazon United States searched for Homelink 73K times last year and spent an estimated $104K. The top 5 brands take 79% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
2.3%
Market size, estimated
$104Ka year
Peak month
August1.5× the quietest month
Top search term
homelink garage door opener21K searches a year

02 · Price

A sale here is worth $62.15.

Listings sell for $62.15 on average, from $13.21 to $147.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $62.15 that is $0 to $6K a year per listing.

Average price
$62.15inside the $15 to $100 sweet spot
Price range
$13.21–$147.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #462 within Doors. It carries 7,217 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
87%
Out of stock, average day
1.5%
Average rank
#462in Doors
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
7,217per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Homelink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$21K$31K$42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

49

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • LiftMaster40%
  • HomeLink11%
  • XIHADA9%
  • Advent9%
  • Brandmotion9%
  • Chamberlain5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Homelink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Homelink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • homelink garage door opener21K/yr
  • homelink17K/yr
  • homelink compatibility bridge kit9K/yr
  • homelink compatibility bridge5K/yr
  • homelink remote5K/yr
  • homelink for car3K/yr
  • homelink bridge2K/yr
  • homelink bridge kit2K/yr
  • homelink repeater kit3K/yr
  • homelink repeater2K/yr

Reviews and returns

What reviews say buyers love and hate about Homelink

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Connectivity-Overall”
7.3%of orders come back
“Cant stay connected”
A buyer, on “Connectivity-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Homelink questions

Answered from the same tracked data.