Homekit Smart Plug

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

5.5%

Market size, estimated

$411Ka year

Peak month

December3.9× the quietest month

Top search term

matter smart plug64K searches a year

Listings sell for $24.70 on average, from $8.43 to $40.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $24.70 that is $31K to $37K a year per listing.

Average price

$24.70inside the $15 to $100 sweet spot

Price range

$8.43–$40.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$31K–$37K

Returns

3.9%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #45 within Home Automation Devices. It carries 3,016 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#45in Home Automation Devices

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,016per listing

Listings tracked

19

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months