Homekit Smart Plug

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

5.5%

Market size, estimated

$411Ka year

Peak month

December3.9× the quietest month

Top search term

matter smart plug64K searches a year

Listings sell for $24.70 on average, from $8.43 to $40.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $24.70 that is $31K to $37K a year per listing.

Average price

$24.70inside the $15 to $100 sweet spot

Price range

$8.43–$40.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$31K–$37K

Returns

3.9%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #45 within Home Automation Devices. It carries 3,016 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#45in Home Automation Devices

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,016per listing

Listings tracked

19

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months