homekit smart plug
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.70avg listing price — sweet spot $15–$100
Price range
Great$8.43–$40.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$411K$411K/yr · 303K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay3,015.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, homekit smart plug is a $411K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
homekit smart plug market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $494K–$618K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 3.2%
- Avg brand age
- 43 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
39
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Tapo34%
- Linkind24%
- Kasa Smart19%
- Amazon Basics7%
- meross6%
- SONOFF3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Top homekit smart plug search terms
- matter smart plug64K/yr
- homekit smart plug66K/yr
- smart plug homekit21K/yr
- smart plug matter14K/yr
- smart plug apple home8K/yr
- apple homekit smart plug13K/yr
- apple home smart plug14K/yr
- kasa ep257K/yr
- smart plug apple homekit21K/yr
- homekit plug14K/yr
Top homekit smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
Tapo$20.624.5★2,757 rev
Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
Linkind$24.604.4★1,613 rev
Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White
Kasa Smart$37.124.2★5,038 rev
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
Amazon Basics$8.434.0★530 rev
Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 2 Count (Pack of 1) (EP25P2) White
Kasa Smart$20.314.2★5,038 rev
Newest
by launch dateAmazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
Amazon Basics$8.43530 rev
DEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White
DEWENWILS$17.7636 rev
EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only
EIGHTREE$19.69279 rev
SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
SONOFF$28.6469 rev
Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M
Tapo$21.80362 rev
Trending
90-day click momentumDEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White
DEWENWILS$17.764.1★
SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
SONOFF$28.644.5★
Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Outlet 15A/1800W Max Smart Home Automation APP Remote Control Timer&Schedule 2.4G Wi-Fi Only 2 Pack
Linkind$18.674.5★
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
Tapo$29.454.6★
EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only
EIGHTREE$19.694.2★
What buyers say about homekit smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“Great Smart Plugs”
“Easy connection”
“they paired very easily”
“Easy to use”
“The build quality on them is excellent”
“they are affordable”
“does the job well”
“it also works on Google assistant”
“Works as advertised”
What buyers complain about
“Won't stay connected”
“dont perform well”
“1 of 4 failed in less than 3 months”
“Usually when a plug stays unresponsive”
“The were a little tricky to set up”
“not good quality”
“Way underpriced for what you get”
“Two of those don't fit either”
“this one can't pair. for me”
“The major drawback is the shape”
Top return reasons
Common questions
- Is homekit smart plug profitable to sell on Amazon United States?
- The niche generates $411K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the homekit smart plug niche?
- 11 brands and 39 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in homekit smart plug?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.9%.
- When does demand for homekit smart plug peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the homekit smart plug niche?
- Listings span $8.43–$40.15; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 3,016 reviews — the moat a new listing must climb.