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Homekit Plug

Fail

Demand is soft, at -26.0% this quarter, so Homekit Plug is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$106K/yr79K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
73%top-5 click share · 10 brands · 38 sellers

Flapen Score

Homekit Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Homekit Plug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Homekit Plug 79K times last year and spent an estimated $106K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
5.7%
Market size, estimated
$106Ka year
Peak month
December3.5× the quietest month
Top search term
apple home smart plug14K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $8.43 to $40.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.69 that is $6K to $12K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$8.43–$40.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Home Automation Devices. It carries 2,419 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Home Automation Devices
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,419per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Homekit Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$11K$21K$32K$43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

38

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Tapo33%
  • Linkind24%
  • Kasa Smart18%
  • Amazon Basics7%
  • meross7%
  • SONOFF4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Homekit Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Homekit Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple home smart plug14K/yr
  • smart plug apple homekit21K/yr
  • homekit plug14K/yr
  • matter plug7K/yr
  • homekit outlet8K/yr
  • smart plugs apple homekit6K/yr
  • apple homekit plug4K/yr
  • siri smart plug3K/yr
  • apple homekit plugs1K/yr
  • apple home compatible smart plugs849/yr

Reviews and returns

What reviews say buyers love and hate about Homekit Plug

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
27%of negative reviews mention “Connectivity-Overall”
4.1%of orders come back
“constantly disconnect”
A buyer, on “Connectivity-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Homekit Plug questions

Answered from the same tracked data.