homekit plug
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Price range
Great$8.43–$40.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,418.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 79K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, homekit plug is a $106K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
homekit plug market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $142K–$190K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
38
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Tapo33%
- Linkind24%
- Kasa Smart18%
- Amazon Basics7%
- meross7%
- SONOFF4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -26.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top homekit plug search terms
- apple home smart plug14K/yr
- smart plug apple homekit21K/yr
- homekit plug14K/yr
- matter plug7K/yr
- homekit outlet8K/yr
- smart plugs apple homekit6K/yr
- apple homekit plug4K/yr
- siri smart plug3K/yr
- apple homekit plugs1K/yr
- apple home compatible smart plugs849/yr
Top homekit plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
Tapo$20.624.5★2,757 rev
Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
Linkind$24.604.4★1,613 rev
Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White
Kasa Smart$37.124.2★5,038 rev
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
Amazon Basics$8.434.0★530 rev
Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 2 Count (Pack of 1) (EP25P2) White
Kasa Smart$20.314.2★5,038 rev
Newest
by launch dateAmazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
Amazon Basics$8.43530 rev
DEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White
DEWENWILS$17.7636 rev
EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only
EIGHTREE$19.69279 rev
SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
SONOFF$28.6469 rev
Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M
Tapo$21.80362 rev
Trending
90-day click momentumDEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White
DEWENWILS$17.764.1★
Linkind Matter Smart Plug 2 Pack Night Lights Plug into Wall Work with Alexa Apple Home Google Timer Outlet 15A/1800W ETL Certified 2.4G WiFi Dusk to Dawn 2700K for Hallway Bathroom Kids
Linkind$18.194.4★
SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
SONOFF$28.644.5★
EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only
EIGHTREE$19.694.2★
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
Tapo$29.454.6★
What buyers say about homekit plug
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“Great Smart Plugs”
“No connectivity issues”
“they paired very easily”
“Easy to use”
“The build quality on them is excellent”
“Fair price”
“Work great with KASA app and Alexa,”
“does the job well”
“Works as advertised”
What buyers complain about
“constantly disconnect”
“dont perform well”
“1 of 4 failed in less than 3 months”
“The were a little tricky to set up”
“Missing Plug”
“not good quality”
“Way underpriced for what you get”
“Two of those don't fit either”
“this one can't pair. for me”
“Love Terrible Instructions”
Top return reasons
Common questions
- Is homekit plug profitable to sell on Amazon United States?
- The niche generates $106K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the homekit plug niche?
- 10 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in homekit plug?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.1%.
- When does demand for homekit plug peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the homekit plug niche?
- Listings span $8.43–$40.15; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.