Homekit Plug
FailDemand is soft, at -26.0% this quarter, so Homekit Plug is a Fail.
- Flapen Score
- 40 / 100Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 4840
- Market size
- $106K/yr79K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 38 sellers
Flapen Score
Homekit Plug against its category
The dotted line is the Tools & Home Improvement average. Past it, Homekit Plug is stronger. Inside it, weaker.
Market
The Homekit Plug market on Amazon at a glance
Shoppers on Amazon United States searched for Homekit Plug 79K times last year and spent an estimated $106K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $106Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- apple home smart plug14K searches a year
02 · Price
A sale here is worth $23.69.
Listings sell for $23.69 on average, from $8.43 to $40.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.69 that is $6K to $12K a year per listing.
- Average price
- $23.69inside the $15 to $100 sweet spot
- Price range
- $8.43–$40.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Home Automation Devices. It carries 2,419 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Home Automation Devices
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 2,419per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Homekit Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
- Price
- $20.62
- Rating
- 4.5/5
- Reviews
- 2,757
- Age
- 3y ago

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
- Price
- $24.60
- Rating
- 4.4/5
- Reviews
- 1,613
- Age
- 3y ago

Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White
- Price
- $37.12
- Rating
- 4.2/5
- Reviews
- 5,038
- Age
- 4y ago

Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
- Price
- $8.43
- Rating
- 4.0/5
- Reviews
- 530
- Age
- 9mo ago

Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 2 Count (Pack of 1) (EP25P2) White
- Price
- $20.31
- Rating
- 4.2/5
- Reviews
- 5,038
- Age
- 2y ago
Trending
90-day click momentum
DEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White
- Price
- $17.76
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

Linkind Matter Smart Plug 2 Pack Night Lights Plug into Wall Work with Alexa Apple Home Google Timer Outlet 15A/1800W ETL Certified 2.4G WiFi Dusk to Dawn 2700K for Hallway Bathroom Kids
- Price
- $18.19
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 3y ago

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 9mo ago

TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
- Price
- $29.45
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago
Newest
by launch date
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
- Price
- $8.43
- Rating
- 4.0/5
- Reviews
- 530
- Age
- 9mo ago

DEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White
- Price
- $17.76
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 9mo ago

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M
- Price
- $21.80
- Rating
- 4.5/5
- Reviews
- 362
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
38
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Tapo33%
- Linkind24%
- Kasa Smart18%
- Amazon Basics7%
- meross7%
- SONOFF4%
- Open — no brand owns it (4 brands, 8%)
Demand
Homekit Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Homekit Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple home smart plug14K/yr
- smart plug apple homekit21K/yr
- homekit plug14K/yr
- matter plug7K/yr
- homekit outlet8K/yr
- smart plugs apple homekit6K/yr
- apple homekit plug4K/yr
- siri smart plug3K/yr
- apple homekit plugs1K/yr
- apple home compatible smart plugs849/yr
Reviews and returns
What reviews say buyers love and hate about Homekit Plug
We read the reviews and the return reasons for every product selling here.
“constantly disconnect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Homekit Plug questions
Answered from the same tracked data.









