Is homekit outdoor smart plug profitable to sell on Amazon United States?

The niche generates $63K/yr across 9 tracked products. 90-day search growth is +40.2%. Flapen's verdict: Skip it (39/100).

How competitive is the homekit outdoor smart plug niche?

4 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in homekit outdoor smart plug?

Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 5.0% — above our launch gate.

When does demand for homekit outdoor smart plug peak?

Demand peaks in Nov–Dec; the busiest month runs 10.0× the quietest.

What does it cost to enter the homekit outdoor smart plug niche?

Listings span $14.20–$29.04; the average listing price is $20.99 (sweet spot $15–$100). The average incumbent carries 4,476 reviews — the moat a new listing must climb.

homekit outdoor smart plug

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great$14.20–$29.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.99

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+40.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,476.33

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Market size

Bad$63K

$63K/yr · 31K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, homekit outdoor smart plug is a $63K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

homekit outdoor smart plug market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $84K–$105K; units × avg price
Conversion rate: 9.8%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Tapo52%
Kasa Smart30%
meross9%
Minoston9%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Open Trend

Top homekit outdoor smart plug search terms

tapo outdoor smart plug5K/yr +213.9%14.5% conv.
homekit outdoor smart plug8K/yr +45.2%8.8% conv.
matter outdoor smart plug4K/yr +51.1%11.3% conv.
homekit outdoor plug3K/yr +15.6%5.4% conv.
tapo outdoor plug6K/yr -18.0%14.9% conv.
matter outdoor plug3K/yr +0.3%6.5% conv.
apple homekit outdoor smart plug2K/yr -22.4%9.1% conv.

All search terms

Top homekit outdoor smart plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.854.6★1,028 rev

Kasa Apple HomeKit Outdoor Smart Plug 2 Sockets IP64 Weather Resistance for Outdoor String Lights Compatible with Siri Alexa & Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (EP40A)

Kasa Smart$19.984.4★1,083 rev

Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet Timer Max Load 15A/1875W IP64 Weather Resistance Compatible with Alexa Google Home & SmartThings No Hub Required ETL Certified(KP401)

Kasa Smart$14.204.5★6,770 rev

Minoston Matter Outdoor Smart Plug WiFi Heavy Duty Plug-in Outlet IP65 Waterproof Compatible with Alexa Apple Home SmartThings Google Home Smart Life Remote Control 15Amp Black (MP22M)

Minoston$18.114.3★3,826 rev

meross Outdoor Smart Plug Compatible with Apple HomeKit Siri Alexa Google Assistant and SmartThings Waterproof Outdoor Outlet Remote & Voice Control Timer FCC and ETL Certified

meross$24.484.4★3,955 rev

Newest

by launch date

Tapo Outdoor Smart Dimmer Plug for Outdoor Lights Matter Energy Monitoring App Control IP65 Weather Resistant Works with Siri Alexa Google ETL Certified 150WLED/CFL 2.4GHZ WiFi Only P430M

Tapo$21.051,097 rev

1y ago

Kasa Matter Smart Outdoor Plug Dual Outlet IP64 Weather Resistance Works with Apple HomeKit Amazon Alexa Google Home SmartThings 15A/1800W Max ETL Certified 2.4G Wi-Fi Only EP40M

Kasa Smart$23.13341 rev

1y ago

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.851,028 rev

2y ago

Kasa Apple HomeKit Outdoor Smart Plug 2 Sockets IP64 Weather Resistance for Outdoor String Lights Compatible with Siri Alexa & Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (EP40A)

Kasa Smart$19.981,083 rev

3y ago

Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet Timer Max Load 15A/1875W IP64 Weather Resistance Compatible with Alexa Google Home & SmartThings No Hub Required ETL Certified(KP401)

Kasa Smart$14.206,770 rev

4y ago

What buyers say about homekit outdoor smart plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Installed in minutes”

Socket/Port/Plug12%

“Great Smart Plug”

Quality-Overall11%

“Excellent product”

Connectivity-Overall11%

“No connectivity issues”

Ease Of Use7%

“Easy to use”

Value For Money6%

“great price”

Efficiency5%

“Works great”

Advertised Vs Actual Product3%

“Works as advertised”

Durability2%

“seems very durable”

Compatibility-Overall2%

“works flawlessly with Apple HomeKit”

What buyers complain about

Durability25%

“Broke in six months”

Connectivity-Overall19%

“Alexa will not connect”

Functionality-Overall10%

“Did not work”

Assembly/Installation5%

“Setup is nearly impossible”

Socket/Port/Plug4%

“Had an issue with a plug that stopped working”

Water Resistance4%

“it had water in it”

Quality-Overall4%

“Quality control is lacking”

Ease Of Use3%

“A simple device made to be overly complicated”

Instructions/User Manual/Troubleshooting2%

“I was a little confused on the installation of the app onto the phone”

Value For Money2%

“That was a waste of money”

Top return reasons

Connectivity-Overall33%

Functionality-Overall15%

Socket/Port/Plug12%

Compatibility-Overall12%

Advertised Vs Actual Product5%

Size-Overall5%

Defective Material/Parts3%

Value For Money3%

Product Condition2%

Assembly/Installation1%

Common questions

Is homekit outdoor smart plug profitable to sell on Amazon United States?: The niche generates $63K/yr across 9 tracked products. 90-day search growth is +40.2%. Flapen's verdict: Skip it (39/100).
How competitive is the homekit outdoor smart plug niche?: 4 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in homekit outdoor smart plug?: Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 5.0% — above our launch gate.
When does demand for homekit outdoor smart plug peak?: Demand peaks in Nov–Dec; the busiest month runs 10.0× the quietest.
What does it cost to enter the homekit outdoor smart plug niche?: Listings span $14.20–$29.04; the average listing price is $20.99 (sweet spot $15–$100). The average incumbent carries 4,476 reviews — the moat a new listing must climb.