Is Homekit Light Strip profitable to sell on Amazon United States?

Flapen scores Homekit Light Strip 46 out of 100 on Amazon United States, a Fail. Shoppers spend $321K a year across 24 tracked products. Search demand grew +21.8% in the last 90 days.

How competitive is the Homekit Light Strip niche on Amazon United States?

3 brands and 20 sellers compete in Homekit Light Strip on Amazon United States. The top 5 Homekit Light Strip products take 57% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Homekit Light Strip?

Homekit Light Strip buyers on Amazon United States complain most about Durability, Color, and Connectivity-Overall. Returns run at 4.8% of orders.

When does demand for Homekit Light Strip peak?

Search demand for Homekit Light Strip on Amazon United States peaks in Jan–Aug–Nov, and the busiest month runs 6.1× the quietest.

What does it cost to enter the Homekit Light Strip niche?

Homekit Light Strip sells for $49.19 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.83 to $117.75. The average product has 1,898 reviews, the count a new listing must catch up to.

Homekit Light Strip

Fail

The top 5 brands take 100% of clicks, so Homekit Light Strip is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $321K/yr250K searches / yr
90-day growth: +21.8%search demand this quarter
Competition: 57%top-5 click share · 3 brands · 20 sellers

Flapen Score

Homekit Light Strip against its category

The dotted line is the Tools & Home Improvement average. Past it, Homekit Light Strip is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Homekit Light Strip market on Amazon at a glance

Shoppers on Amazon United States searched for Homekit Light Strip 250K times last year and spent an estimated $321K. All 3 brands take every click. Demand peaks in Jan–Aug–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months: 250K
Growth, 90 days vs prior 90: +21.8%
Conversion, latest week: 2.6%
Market size, estimated: $321Ka year
Peak month: August6.1× the quietest month
Top search term: cync52K searches a year

02 · Price

A sale here is worth $49.19.

Listings sell for $49.19 on average, from $12.83 to $117.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $49.19 that is $12K to $25K a year per listing.

Average price: $49.19inside the $15 to $100 sweet spot
Price range: $12.83–$117.75
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $12K–$25K
Returns: 4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Novelty Lighting. It carries 1,898 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #187in Novelty Lighting
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 1,898per listing
Listings tracked: 24