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Homekit Light Bulb

Fail

The top 5 brands take 97% of clicks, so Homekit Light Bulb is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$322K/yr279K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
61%top-5 click share · 8 brands · 20 sellers

Flapen Score

Homekit Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Homekit Light Bulb is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Homekit Light Bulb 279K times last year and spent an estimated $322K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
3.9%
Market size, estimated
$322Ka year
Peak month
December2.7× the quietest month
Top search term
linkind37K searches a year

02 · Price

A sale here is worth $29.39.

Listings sell for $29.39 on average, from $6.87 to $91.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $29.39 that is $15K to $22K a year per listing.

Average price
$29.39inside the $15 to $100 sweet spot
Price range
$6.87–$91.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #254 within Light Bulbs. It carries 3,388 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#254in Light Bulbs
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,388per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Homekit Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 91%

Open market

2%

  • Tapo46%
  • Linkind30%
  • OREiN14%
  • Philips Hue3%
  • Govee3%
  • Aqara1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Homekit Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Homekit Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linkind37K/yr
  • homekit light bulb28K/yr
  • tapo light bulb25K/yr
  • matter light bulb26K/yr
  • tapo smart bulb19K/yr
  • aidot16K/yr
  • matter smart bulb19K/yr
  • tapo bulb15K/yr
  • apple home light bulbs14K/yr
  • tapo light11K/yr

Reviews and returns

What reviews say buyers love and hate about Homekit Light Bulb

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Connectivity-Overall”
3.6%of orders come back
“unable to connect to Alexa”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Homekit Light Bulb questions

Answered from the same tracked data.