Is Home Improvement Paint Supplies profitable to sell on Amazon United States?

Flapen scores Home Improvement Paint Supplies 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $388K a year across 31 tracked products. Amazon counts 5 of the 5 products launched in the last year as successful launches. Search demand grew -4.8% in the last 90 days.

How competitive is the Home Improvement Paint Supplies niche on Amazon United States?

28 brands and 90 sellers compete in Home Improvement Paint Supplies on Amazon United States. The top 5 Home Improvement Paint Supplies products take 45% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Home Improvement Paint Supplies?

Home Improvement Paint Supplies buyers on Amazon United States complain most about Paint Quality, Quality-Overall, and Adhesion/Stickiness. Returns run at 1.3% of orders.

When does demand for Home Improvement Paint Supplies peak?

Search demand for Home Improvement Paint Supplies on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Home Improvement Paint Supplies niche?

Home Improvement Paint Supplies sells for $19.53 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.88 to $43.02. The average product has 4,877 reviews, the count a new listing must catch up to.

Home Improvement Paint Supplies

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -4.8% this quarter, so Home Improvement Paint Supplies is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $388K/yr327K searches / yr
90-day growth: -4.8%search demand this quarter
Competition: 45%top-5 click share · 28 brands · 90 sellers

Flapen Score

Home Improvement Paint Supplies against its category

The dotted line is the Tools & Home Improvement average. Past it, Home Improvement Paint Supplies is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Home Improvement Paint Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Home Improvement Paint Supplies 327K times last year and spent an estimated $388K. The top 5 brands take 51% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $388K a year.

Searches, last 12 months: 327K
Growth, 90 days vs prior 90: -4.8%
Conversion, latest week: 6.1%
Market size, estimated: $388Ka year
Peak month: October1.3× the quietest month
Top search term: paint tools56K searches a year

02 · Price

A sale here is worth $19.53.

Listings sell for $19.53 on average, from $5.88 to $43.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.53 that is $5K to $10K a year per listing.

Average price: $19.53inside the $15 to $100 sweet spot
Price range: $5.88–$43.02
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$10K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #45 within Painting Supplies & Tools. It carries 4,877 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 0.4%
Average rank: #45in Painting Supplies & Tools
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 4,877per listing
Listings tracked: 31

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 49 months

Products