home improvement paint supplies
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$5.88–$43.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$388K$388K/yr · 327K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,877.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, home improvement paint supplies is a $388K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
home improvement paint supplies market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $293K–$391K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
90
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
45%
Top 20: 88%
Open market
43%
- Bates Choice17%
- Pro Grade11%
- Rhibak10%
- Axgatoxe7%
- Rymtox6%
- SmaringRobot6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top home improvement paint supplies search terms
- paint tools56K/yr
- painting supplies for home interior54K/yr
- paint supplies for painting walls43K/yr
- house painting supplies38K/yr
- wall painting supplies40K/yr
- paint supplies for house painting14K/yr
- interior painting supplies16K/yr
- home painting supplies13K/yr
- home improvement paint supplies13K/yr
- room painting supplies9K/yr
Top home improvement paint supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame
Bates Choice$16.004.6★13,600 rev
Rhibak Paint Roller Kit with Extension Pole 27 Piece Set 2 to 4 Ft Pole 49 Paint Rollers Paint Brushes Set for Professional Painting House Paint Roller for All Latex and Oil Paints & Stains
Rhibak$36.284.5★611 rev
12 x 9 Ft Plastic Drop Cloths for Painting (6-Pack)
Axgatoxe$9.664.4★2,072 rev
RYMTOX 33PCS Complete Paint Roller Kit with Extension Pole & Carry Bag
Rymtox$35.584.5★98 rev
Pro Grade Paint Roller Kit Paint Brushes 4 & 9 Roller Covers for Walls
Pro Grade$16.924.5★8,569 rev
Newest
by launch date
INCLY 34PCS Paint Roller Kit with 2 to 4 Ft Extension Pole 4 & 9 Paint Rollers with 11 Tray Paint Brushes Painting Supplies for Home Interior House Ceiling Walls and Professional Painting
INCLY$33.5170 rev
Paltren 12-Inch Paint Edger & Trim Guard | Stainless Steel Straight Edge Tool | Painters Tape Alternative | Creates Crisp Clean Pro-Grade Lines on Walls & Ceilings
Paltren$6.07214 rev
RYMTOX 33PCS Complete Paint Roller Kit with Extension Pole & Carry Bag
Rymtox$35.5898 rev
30PCS Paint Roller Kit with Extension Pole-2 to 4 FT Wall Painting Supplies with Paint Edger Roller Brush 12 House Painting Set with Rainsuit & Drop Cloth for Home|Office|Shop Professional Painting
CRAFTZONE$35.59112 rev
House Paint Roller Kit with Extension Pole Home Wall Painting Supplies Set with Paint Brush Paint Tray Multi-Angle Paint Brush Extender
HOUIT$40.4433 rev
Trending
90-day click momentum
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Paltren 12-Inch Paint Edger & Trim Guard | Stainless Steel Straight Edge Tool | Painters Tape Alternative | Creates Crisp Clean Pro-Grade Lines on Walls & Ceilings
Paltren$6.074.4★
Tangibay Pre-Taped Masking Film for Painting - 22 x 66 Painters Plastic Sheeting with Automotive Paint Tape and Drape for Covering Cars Walls Windows and Furniture Protection (2 Rolls)
Tangibay$9.774.5★
4 Rolls Premium Painters Tape Blue Tape Masking Tape Paint Tape for Multi-Purpose Painting Painters DIY Crafts Arts (88yd =0.94IN*22yd*4) Decoration Labeling No Residue Easy Removal
SmaringRobot$6.034.3★
INCLY 34PCS Paint Roller Kit with 2 to 4 Ft Extension Pole 4 & 9 Paint Rollers with 11 Tray Paint Brushes Painting Supplies for Home Interior House Ceiling Walls and Professional Painting
INCLY$33.514.2★
What buyers say about home improvement paint supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Fairly priced”
“Good set overall”
“my paint job looks excellent”
“Ease of use”
“As described”
“Best tape”
“Good quality brushes”
“Easy to wash”
“Great spray”
“Performance”
What buyers complain about
“Peels up paint”
“Garbage quality”
“Horrible adhesion”
“Very thin material”
“Difficult to remove”
“ok just expensive”
“Does not last”
“Little big”
“Spent absolutely forever trying to clean it which was very annoying”
“Flimsy, thin, tears easily”
Top return reasons
Common questions
- Is home improvement paint supplies profitable to sell on Amazon United States?
- The niche generates $388K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the home improvement paint supplies niche?
- 28 brands and 90 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in home improvement paint supplies?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 1.3%.
- When does demand for home improvement paint supplies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the home improvement paint supplies niche?
- Listings span $5.88–$43.02; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 4,877 reviews — the moat a new listing must climb.