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Home Decor Gifts for Women

Fail

The top 5 products take 100% of clicks, so Home Decor Gifts for Women is a Fail.

Flapen Score
25
25 / 100
Ranks 9,423 of 9,536 Tools & Home Improvement niches · −23 vs the category median of 48
Market size
$14K/yr62K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
100%top-5 click share · 6 brands · 13 sellers

Flapen Score

Home Decor Gifts for Women against its category

The dotted line is the Tools & Home Improvement average. Past it, Home Decor Gifts for Women is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Home Decor Gifts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Home Decor Gifts for Women 62K times last year and spent an estimated $14K. The top 5 brands take 100% of clicks. Demand peaks in Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
0.9%
Market size, estimated
$14Ka year
Peak month
December33.9× the quietest month
Top search term
home decor gifts for women40K searches a year

02 · Price

A sale here is worth $23.86.

Listings sell for $23.86 on average, from $15.96 to $33.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.86 that is $0 to $2K a year per listing.

Average price
$23.86inside the $15 to $100 sweet spot
Price range
$15.96–$33.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #11 within Wall Lights. It carries 13,189 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#11in Wall Lights
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
13,189per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Home Decor Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$1K$3K$4K$6K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • XXXFLOWER22%
  • AMWGIMI18%
  • GODONLIF17%
  • Homedics16%
  • Queekay13%
  • KARMAPLEDGE13%
  • Open — no brand owns it (0%)

Demand

Home Decor Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 33.9×

Search terms

Top Home Decor Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home decor gifts for women40K/yr
  • gift for home decor7K/yr
  • house decor gifts12K/yr
  • home decor gift ideas4K/yr

Reviews and returns

What reviews say buyers love and hate about Home Decor Gifts for Women

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Gifting Purpose”
18%of negative reviews mention “Durability”
2.2%of orders come back
“didnt last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Home Decor Gifts for Women questions

Answered from the same tracked data.