Home Assistant Green
FailReturns run at 5.8% of orders, so Home Assistant Green is a Fail.
- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $4.1M/yr1.0M searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 34 sellers
Flapen Score
Home Assistant Green against its category
The dotted line is the Tools & Home Improvement average. Past it, Home Assistant Green is stronger. Inside it, weaker.
Market
The Home Assistant Green market on Amazon at a glance
Shoppers on Amazon United States searched for Home Assistant Green 1.0M times last year and spent an estimated $4.1M. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $4.1Ma year
- Peak month
- June2.9× the quietest month
- Top search term
- home assistant255K searches a year
02 · Price
A sale here is worth $123.54.
Listings sell for $123.54 on average, from $21.63 to $309.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $123.54 that is $154K to $185K a year per listing.
- Average price
- $123.54above the $15 to $100 sweet spot
- Price range
- $21.63–$309.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $154K–$185K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #64 within Home Automation Devices. It carries 1,154 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #64in Home Automation Devices
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 1,154per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Home Assistant Green products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago

REOLINK Home Hub Centralized Control for up to 8 Battery/WiFi Cameras
- Price
- $100.21
- Rating
- 4.0/5
- Reviews
- 2,300
- Age
- 1y ago

Lutron Caseta Smart Lighting Smart Hub for Light Bulbs and Fans Compatible w/ Amazon Alexa Apple Homekit Google Home 75 Device Capacity L-BDG2-WH White
- Price
- $86.21
- Rating
- 4.6/5
- Reviews
- 1,952
- Age
- 11y ago

Tapo CentralHub for Smart Home Devices Connect up to 16 Tapo Cameras & 64 Sub-G Sensors 16GB Built-in Storage + 2.5 SATA Expandable Storage Option Improves Camera AI Accuracy - H500
- Price
- $130.64
- Rating
- 4.4/5
- Reviews
- 441
- Age
- 1y ago

Tapo Smart Hub with Built-in Chime REQUIRES 2.4GHz Wi-Fi Reliable Long-Range Connections with Tapo Sensors Sub-1G Low-Power Wireless protocol Connect up to 64 smart devices (H100)
- Price
- $21.63
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 3y ago
Trending
90-day click momentum
Home Assistant HA70 Starter Kit - Pre-Installed HA OS Smart Home Hub with Advanced Automation Zigbee Dongle ZBT-1 (EFR32MG21) + Door Sensor + Temp & Humidity Sensor
- Price
- $129.41
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago

Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source
- Price
- $79.50
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 4mo ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Tapo Smart IR & IoT Hub with Chime - Matter-Certified Universal Remote for TVs ACS & 18+ Device Types Supports 8 000+ Infrared Brands Voice & App Control Custom Schedules & Automations H110
- Price
- $26.23
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 7mo ago

Aeotec Smart Home Hub Works as a SmartThings Hub Z-Wave Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi
- Price
- $144.23
- Rating
- 4.2/5
- Reviews
- 2,126
- Age
- 5y ago
Newest
by launch date
Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source
- Price
- $79.50
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 4mo ago

Tapo Smart IR & IoT Hub with Chime - Matter-Certified Universal Remote for TVs ACS & 18+ Device Types Supports 8 000+ Infrared Brands Voice & App Control Custom Schedules & Automations H110
- Price
- $26.23
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 7mo ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

Tapo CentralHub for Smart Home Devices Connect up to 16 Tapo Cameras & 64 Sub-G Sensors 16GB Built-in Storage + 2.5 SATA Expandable Storage Option Improves Camera AI Accuracy - H500
- Price
- $130.64
- Rating
- 4.4/5
- Reviews
- 441
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
34
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Nabu Casa38%
- Tapo20%
- REOLINK12%
- AEOTEC9%
- Lutron9%
- Aqara2%
- Open — no brand owns it (5 brands, 10%)
Demand
Home Assistant Green search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Search terms
Top Home Assistant Green search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- home assistant255K/yr
- home assistant green137K/yr
- tapo hub99K/yr
- smart home hub69K/yr
- reolink home hub39K/yr
- smartthings hub51K/yr
- reolink hub29K/yr
- lutron hub44K/yr
- smart hub35K/yr
- smart things hub32K/yr
Reviews and returns
What reviews say buyers love and hate about Home Assistant Green
We read the reviews and the return reasons for every product selling here.
“Randomly disconnects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Assistant Green questions
Answered from the same tracked data.









