Is home assistant green profitable to sell on Amazon United States?

The niche generates $4.1M/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (49/100).

How competitive is the home assistant green niche?

11 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in home assistant green?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 5.8% — above our launch gate.

When does demand for home assistant green peak?

Demand peaks in Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the home assistant green niche?

Listings span $21.63–$309.20; the average listing price is $123.54 (sweet spot $15–$100). The average incumbent carries 1,154 reviews — the moat a new listing must climb.

home assistant green

Skip it

High returns (5.8%) — this niche doesn't clear our bar today.

Market size

Incredible$4.1M

$4.1M/yr · 1.0M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$123.54

avg listing price — sweet spot $15–$100

Review moat

Good1,153.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Okay$21.63–$309.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, home assistant green is a $4.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

home assistant green market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $3.1M–$3.7M; units × avg price
Conversion rate: 3.3%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 9.4%
Avg brand age: 34 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

Nabu Casa38%
Tapo20%
REOLINK12%
AEOTEC9%
Lutron9%
Aqara2%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +0.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top home assistant green search terms

home assistant255K/yr -4.5%0.6% conv.
home assistant green137K/yr +8.6%3.9% conv.
tapo hub99K/yr +2.5%4.4% conv.
smart home hub69K/yr -0.1%0.2% conv.
reolink home hub39K/yr +24.5%3.2% conv.
smartthings hub51K/yr -6.8%1.9% conv.
reolink hub29K/yr +17.4%2.6% conv.
lutron hub44K/yr -7.2%6.1% conv.
smart hub35K/yr +6.8%0.1% conv.
smart things hub32K/yr +5.1%1.5% conv.

All search terms

Top home assistant green products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware

Nabu Casa$175.674.5★792 rev

REOLINK Home Hub Centralized Control for up to 8 Battery/WiFi Cameras

REOLINK$100.214.0★2,300 rev

Lutron Caseta Smart Lighting Smart Hub for Light Bulbs and Fans Compatible w/ Amazon Alexa Apple Homekit Google Home 75 Device Capacity L-BDG2-WH White

Lutron$86.214.6★1,952 rev

Tapo CentralHub for Smart Home Devices Connect up to 16 Tapo Cameras & 64 Sub-G Sensors 16GB Built-in Storage + 2.5 SATA Expandable Storage Option Improves Camera AI Accuracy - H500

Tapo$130.644.4★441 rev

Tapo Smart Hub with Built-in Chime REQUIRES 2.4GHz Wi-Fi Reliable Long-Range Connections with Tapo Sensors Sub-1G Low-Power Wireless protocol Connect up to 64 smart devices (H100)

Tapo$21.634.5★801 rev

Newest

by launch date

Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source

THIRDREALITY$79.5013 rev

4mo ago

Tapo Smart IR & IoT Hub with Chime - Matter-Certified Universal Remote for TVs ACS & 18+ Device Types Supports 8 000+ Infrared Brands Voice & App Control Custom Schedules & Automations H110

Tapo$26.23106 rev

7mo ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)

AEOTEC$125.2333 rev

8mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware

Nabu Casa$78.31201 rev

11mo ago

Tapo CentralHub for Smart Home Devices Connect up to 16 Tapo Cameras & 64 Sub-G Sensors 16GB Built-in Storage + 2.5 SATA Expandable Storage Option Improves Camera AI Accuracy - H500

Tapo$130.64441 rev

1y ago

What buyers say about home assistant green

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Installed without any issues”

Connectivity-Overall11%

“it stays connected”

Quality-Overall9%

“Great quality and easy to set up”

Value For Money7%

“Definitely worth the price”

Compatibility-Overall7%

“SmartThings was compatible with loads of devices”

Ease Of Use6%

“Very useful for daily control”

Advertised Vs Actual Product5%

“Seems to work as advertised”

Range3%

“Easy setup and great range”

Storage Capacity2%

“Tons of storage”

Efficiency2%

“Works well”

What buyers complain about

Connectivity-Overall18%

“Randomly disconnects”

Functionality-Overall10%

“No work properly”

Assembly/Installation7%

“Never able to get it to install”

Value For Money6%

“overpriced”

Compatibility-Overall6%

“Beware of Compatibility Issues”

Quality-Overall5%

“questionable hardware performance”

Ease Of Use4%

“not convenient to use”

Durability3%

“permanently bricked this device”

Storage Capacity3%

“Adding 250GB should be more than you need”

Advertised Vs Actual Product3%

“The marketing for the item is very misleading”

Top return reasons

Connectivity-Overall29%

Compatibility-Overall28%

Functionality-Overall12%

Value For Money6%

Advertised Vs Actual Product5%

Assembly/Installation4%

Defective Material/Parts3%

Size-Overall2%

Product Condition1%

Software/Application1%

Common questions

Is home assistant green profitable to sell on Amazon United States?: The niche generates $4.1M/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (49/100).
How competitive is the home assistant green niche?: 11 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in home assistant green?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 5.8% — above our launch gate.
When does demand for home assistant green peak?: Demand peaks in Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the home assistant green niche?: Listings span $21.63–$309.20; the average listing price is $123.54 (sweet spot $15–$100). The average incumbent carries 1,154 reviews — the moat a new listing must climb.