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Hole Repair

Fail

The top 5 brands take 100% of clicks, so Hole Repair is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$101K/yr68K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
98%top-5 click share · 3 brands · 50 sellers

Flapen Score

Hole Repair against its category

The dotted line is the Tools & Home Improvement average. Past it, Hole Repair is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hole Repair market on Amazon at a glance

Shoppers on Amazon United States searched for Hole Repair 68K times last year and spent an estimated $101K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
15.0%
Market size, estimated
$101Ka year
Peak month
September2.4× the quietest month
Top search term
3m high strength small hole repair15K searches a year

02 · Price

A sale here is worth $9.90.

Listings sell for $9.90 on average, from $4.18 to $13.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $9.90 that is $10K to $12K a year per listing.

Average price
$9.90under the $15 to $100 sweet spot
Price range
$4.18–$13.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Painting Supplies & Tools. It carries 12,417 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Painting Supplies & Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
12,417per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hole Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$61K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • 3M93%
  • Boncart5%
  • ADFORS2%

Demand

Hole Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.4×

Search terms

Top Hole Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3m high strength small hole repair15K/yr
  • hole repair12K/yr
  • 3m small hole repair13K/yr
  • small hole repair13K/yr
  • wall fixer4K/yr
  • high strength small hole repair6K/yr
  • 3m hole repair3K/yr
  • 3m small hole repair all in one506/yr

Reviews and returns

What reviews say buyers love and hate about Hole Repair

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Color”
1.2%of orders come back
“i swear its white not grey looking”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hole Repair questions

Answered from the same tracked data.