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Hoist

Maybe

Shoppers spend $1.4M a year here. But prices span $20.12–$638.15, mostly outside the sweet spot, so Hoist is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$1.4M/yr631K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
43%top-5 click share · 19 brands · 58 sellers

Flapen Score

Hoist against its category

The dotted line is the Tools & Home Improvement average. Past it, Hoist is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoist market on Amazon at a glance

Shoppers on Amazon United States searched for Hoist 631K times last year and spent an estimated $1.4M. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.8%
Market size, estimated
$1.4Ma year
Peak month
November1.6× the quietest month
Top search term
electric hoist160K searches a year

02 · Price

A sale here is worth $122.76.

Listings sell for $122.76 on average, from $20.12 to $638.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $122.76 that is $31K to $61K a year per listing.

Average price
$122.76above the $15 to $100 sweet spot
Price range
$20.12–$638.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$31K–$61K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #52 within Material Handling. It carries 497 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
6.9%
Average rank
#52in Material Handling
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
497per listing
Listings tracked
46

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hoist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$57K$114K$171K$228K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

58

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

43%

Top 20: 75%

Open market

17%

  • VEVOR50%
  • ZHAN · YING12%
  • YATOINTO11%
  • VIVOHOME5%
  • FITHOIST3%
  • SENKEYFE3%
  • Open — no brand owns it (13 brands, 17%)

Demand

Hoist search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hoist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric hoist160K/yr
  • hoist128K/yr
  • electric hoist 110 volt41K/yr
  • electric winch 110v33K/yr
  • hoist lift39K/yr
  • 120v winch29K/yr
  • 110v winch24K/yr
  • electric hoist winch19K/yr
  • polipasto elctrico15K/yr
  • 120 volt winch19K/yr

Reviews and returns

What reviews say buyers love and hate about Hoist

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hoist questions

Answered from the same tracked data.