Is hoist profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 46 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the hoist niche?

19 brands and 58 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in hoist?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 3.5%.

When does demand for hoist peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the hoist niche?

Listings span $20.12–$638.15; the average listing price is $122.76 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.

hoist

Worth a look

Shows a $1.4M/yr market, but prices mostly outside the sweet spot ($20.12–$638.15) keeps it on the watch list.

Market size

Great$1.4M

$1.4M/yr · 631K searches

Review moat

Great496.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$122.76

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$20.12–$638.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, hoist is a $1.4M/yr Amazon United States market (631K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

hoist market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 1.8%
Avg BSR: #52
Page quality: 0%
Prime: 87%
Sponsored: 96%
Out of stock: 6.9%
Avg brand age: 43 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

43%

Top 20: 75%

Open market

17%

VEVOR50%
ZHAN · YING12%
YATOINTO11%
VIVOHOME5%
FITHOIST3%
SENKEYFE3%
Open — no brand owns it (13 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top hoist search terms

electric hoist160K/yr +10.4%1.8% conv.
hoist128K/yr +22.0%0.9% conv.
electric hoist 110 volt41K/yr +1.1%2.4% conv.
electric winch 110v33K/yr +26.4%1.4% conv.
hoist lift39K/yr -26.0%0.8% conv.
120v winch29K/yr -4.3%1.3% conv.
110v winch24K/yr +0.6%1.1% conv.
electric hoist winch19K/yr +30.4%1.8% conv.
polipasto elctrico15K/yr +16.8%0.3% conv.
120 volt winch19K/yr +3.7%1.3% conv.

All search terms

Top hoist products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VEVOR Electric Hoist with Remote Control 440 lbs Material Handling Tool 110V Electric Hoist with 14ft Remote Control for Factories Warehouses Construction Site Attic

VEVOR$78.704.5★312 rev

ZHAN YING Electric Hoist 440 lbs Material Handling Tool 110V Electric Winch with 14ft Wired Remote ControlLift Hoist for Factories Warehouses Construction Site Attic

ZHAN · YING$69.634.7★41 rev

VEVOR 1320lbs Wireless Electric Hoist 1150W 110V Electric Steel Wire Winch with Wireless Remote Control 40ft Single Cable Lifting Height & Motor for Garage Warehouse Factory

VEVOR$107.094.4★126 rev

VEVOR Electric Hoist with Remote Control 1320LBS Electric Winch 110V Electric Hoist with 14ft Wired Control for Lifting in Factories Warehouses Construction Site Attic

VEVOR$103.884.7★259 rev

YATOINTO 3-in-1 Electric Hoist Winch 1540 lbs Lift Capacity Portable 120V Power Crane with Wired & Wireless Remote 25 ft Lifting Height Overload Protection for Towing & Lifting

YATOINTO$106.554.4★248 rev

Newest

by launch date

ZHAN YING Electric Hoist 440 lbs Material Handling Tool 110V Electric Winch with 14ft Wired Remote ControlLift Hoist for Factories Warehouses Construction Site Attic

ZHAN · YING$69.6341 rev

6mo ago

Electric Hoist 1320 lbs 110V Electric Winch with 14 ft Wired Remote Control 40 ft Single Cable Lifting Height Single/Double Slings Lift Hoist for Garage Warehouse Factory

ZHAN · YING$102.253 rev

6mo ago

VEVOR 2-in-1 Electric Hoist Winch 1100 lbs Capacity 1500W Portable Power Winch Crane 25 ft Lifting Height 16.4 ft/min with Manual and Wireless Remote Control for Factory Warehouss Garage

VEVOR$101.7631 rev

8mo ago

VEVOR 2-in-1 Electric Hoist Winch 1100 lbs Capacity 1500W Portable Power Winch Crane 25 ft Lifting Height 16.4 ft/min with Manual and Wired Remote Control for Factory Warehouss Garage

VEVOR$100.99312 rev

8mo ago

3 in 1 Electric Hoist Winch 1100 lbs 1500W Portable Power Winch Crane Overload Protection 25ft Lifting Height Manual Wired and Wireless Remote Control for Factories Warehouses Garages Etc

YATOINTO$99.5856 rev

1y ago

What buyers say about hoist

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great Value”

Efficiency15%

“Works Very well”

Quality-Overall13%

“Great quality and easy insallation”

Advertised Vs Actual Product11%

“As advertised”

Ease Of Use8%

“The controls are fairly simple to use”

Strength6%

“Very strong”

Assembly/Installation5%

“Easy set up and installation”

Design-Overall2%

“Nicely designed”

Functionality-Overall2%

“it still does exactly what its intended to do without any major issues so far”

Durability2%

“Held up nicely”

What buyers complain about

Quality-Overall15%

“Bad quality”

Functionality-Overall13%

“Never really fully worked”

Instructions/User Manual/Troubleshooting8%

“Horrible instructions”

Durability7%

“Rope lasted 4 years, now it is fraying”

Mounting4%

“Need 3 inch bolts”

Assembly/Installation4%

“Scam product requiring more to install than what is provided”

Noise Level3%

“is VERY LOUD”

Weight Heavy3%

“It is rather heavy. as one would expect”

Advertised Vs Actual Product2%

“Wont lift even close to what is advertised”

Size-Overall2%

“a little on the small rope size”

Top return reasons

Functionality-Overall22%

Defective Material/Parts15%

Size-Overall14%

Advertised Vs Actual Product7%

Assembly/Installation5%

Weight Heavy4%