Is Hog Rings profitable to sell on Amazon United States?

Flapen scores Hog Rings 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $150K a year across 35 tracked products. Amazon counts 2 of the 4 products launched in the last year as successful launches. Search demand grew +16.1% in the last 90 days.

How competitive is the Hog Rings niche on Amazon United States?

18 brands and 37 sellers compete in Hog Rings on Amazon United States. The top 5 Hog Rings products take 40% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Hog Rings?

Hog Rings buyers on Amazon United States complain most about Size-Overall, Ease Of Use, and Quality-Overall. Returns run at 1.4% of orders.

When does demand for Hog Rings peak?

Search demand for Hog Rings on Amazon United States peaks in May, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Hog Rings niche?

Hog Rings sells for $13.21 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.78 to $29.11. The average product has 400 reviews, the count a new listing must catch up to.

Hog Rings

Maybe

Buyers convert on 9.7% of searches. But shoppers spend only $150K a year here, so Hog Rings is a Maybe.

Filters No Dominant Brand

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $150K/yr117K searches / yr
90-day growth: +16.1%search demand this quarter
Competition: 40%top-5 click share · 18 brands · 37 sellers

Flapen Score

Hog Rings against its category

The dotted line is the Tools & Home Improvement average. Past it, Hog Rings is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Hog Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Hog Rings 117K times last year and spent an estimated $150K. The top 5 brands take 59% of clicks. Demand peaks in May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months: 117K
Growth, 90 days vs prior 90: +16.1%
Conversion, latest week: 9.7%
Market size, estimated: $150Ka year
Peak month: May1.6× the quietest month
Top search term: hog rings87K searches a year

02 · Price

A sale here is worth $13.21.

Listings sell for $13.21 on average, from $6.78 to $29.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.21 that is $3K to $7K a year per listing.

Average price: $13.21under the $15 to $100 sweet spot
Price range: $6.78–$29.11
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$7K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #148 within Pliers. It carries 400 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #148in Pliers
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 400per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 63 months

Products