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Hobby Light

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -26.4% this quarter, so Hobby Light is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$62K/yr47K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
29%top-5 click share · 44 brands · 77 sellers

Flapen Score

Hobby Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Hobby Light is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hobby Light market on Amazon at a glance

Shoppers on Amazon United States searched for Hobby Light 47K times last year and spent an estimated $62K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
4.1%
Market size, estimated
$62Ka year
Peak month
January2.3× the quietest month
Top search term
hobby light26K searches a year

02 · Price

A sale here is worth $32.10.

Listings sell for $32.10 on average, from $9.99 to $108.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.10 that is $0 to $3K a year per listing.

Average price
$32.10inside the $15 to $100 sweet spot
Price range
$9.99–$108.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #113 within Lamps & Shades. It carries 6,585 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#113in Lamps & Shades
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
6,585per listing
Listings tracked
48

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hobby Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

77

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

29%

Top 20: 72%

Open market

60%

  • Micomlan12%
  • Voncerus10%
  • Seaside village5%
  • Lepro5%
  • iZELL4%
  • Coyeth4%

Demand

Hobby Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Hobby Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hobby light26K/yr
  • puzzle lights8K/yr
  • light for crafting8K/yr
  • jigsaw puzzle lights5K/yr

Reviews and returns

What reviews say buyers love and hate about Hobby Light

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Durability”
3.2%of orders come back
“Broke quickly”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hobby Light questions

Answered from the same tracked data.