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Hilti

Fail

The top 5 brands take 100% of clicks, so Hilti is a Fail.

Flapen Score
26
26 / 100
Ranks 9,388 of 9,536 Tools & Home Improvement niches · −22 vs the category median of 48
Market size
$91K/yr282K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
90%top-5 click share · 3 brands · 21 sellers

Flapen Score

Hilti against its category

The dotted line is the Tools & Home Improvement average. Past it, Hilti is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hilti market on Amazon at a glance

Shoppers on Amazon United States searched for Hilti 282K times last year and spent an estimated $91K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.1%
Market size, estimated
$91Ka year
Peak month
November1.5× the quietest month
Top search term
hilti tools119K searches a year

02 · Price

A sale here is worth $535.85.

Listings sell for $535.85 on average, from $10.00 to $1547.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $535.85 that is $0 to $54K a year per listing.

Average price
$535.85above the $15 to $100 sweet spot
Price range
$10.00–$1547.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$54K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #357 within Screwdriver Accessories. It carries 82 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
1.4%
Average rank
#357in Screwdriver Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hilti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$14K$27K$41K$54K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • FACAINCXS53%
  • HILTI44%
  • Generic3%

Demand

Hilti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hilti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hilti tools119K/yr
  • hilti115K/yr
  • hilti drill20K/yr
  • taladro hilti11K/yr
  • herramientas hilti7K/yr
  • drill hilti7K/yr
  • hilti impact4K/yr

Reviews and returns

What reviews say buyers love and hate about Hilti

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
67%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Garbage quality”
A buyer, on “Quality-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Hilti questions

Answered from the same tracked data.