Is High Security Padlock profitable to sell on Amazon United States?

Flapen scores High Security Padlock 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $480K a year across 38 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +2.1% in the last 90 days.

How competitive is the High Security Padlock niche on Amazon United States?

14 brands and 128 sellers compete in High Security Padlock on Amazon United States. The top 5 High Security Padlock products take 37% of clicks, and the top 5 brands take 87%.

What do buyers complain about in High Security Padlock?

High Security Padlock buyers on Amazon United States complain most about Locking Mechanism, Rusts/Corrodes, and Durability. Returns run at 2.6% of orders.

When does demand for High Security Padlock peak?

Search demand for High Security Padlock on Amazon United States is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the High Security Padlock niche?

High Security Padlock sells for $18.46 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.09 to $45.38. The average product has 4,539 reviews, the count a new listing must catch up to.

High Security Padlock

Maybe

Products sell for $18.46 on average, inside the sweet spot. But the average product has 4,539 reviews to catch up to, so High Security Padlock is a Maybe.

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $480K/yr424K searches / yr
90-day growth: +2.1%search demand this quarter
Competition: 37%top-5 click share · 14 brands · 128 sellers

Flapen Score

High Security Padlock against its category

The dotted line is the Tools & Home Improvement average. Past it, High Security Padlock is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The High Security Padlock market on Amazon at a glance

Shoppers on Amazon United States searched for High Security Padlock 424K times last year and spent an estimated $480K. The top 5 brands take 87% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $480K a year.

Searches, last 12 months: 424K
Growth, 90 days vs prior 90: +2.1%
Conversion, latest week: 6.1%
Market size, estimated: $480Ka year
Peak month: August1.7× the quietest month
Top search term: heavy duty lock54K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $6.09 to $45.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.46 that is $9K to $14K a year per listing.

Average price: $18.46inside the $15 to $100 sweet spot
Price range: $6.09–$45.38
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: $9K–$14K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #35 within Padlocks & Hasps. It carries 4,539 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 1.6%
Average rank: #35in Padlocks & Hasps
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 4,539per listing
Listings tracked: 38

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 49 months

Products