Hide a Key Rock

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+34.2%

Conversion, latest week

11.3%

Market size, estimated

$194Ka year

Peak month

August1.5× the quietest month

Top search term

hide a key rock39K searches a year

Listings sell for $9.37 on average, from $5.92 to $18.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $9.37 that is $12K to $14K a year per listing.

Average price

$9.37under the $15 to $100 sweet spot

Price range

$5.92–$18.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$12K–$14K

Returns

3.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #55 within Safes & Safe Accessories. It carries 3,446 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#55in Safes & Safe Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,446per listing

Listings tracked

15

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months