Hide a Key Rock
FailThe top 5 products take 73% of clicks, so Hide a Key Rock is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $194K/yr184K searches / yr
- 90-day growth
- +34.2%search demand this quarter
- Competition
- 73%top-5 click share · 14 brands · 27 sellers
Flapen Score
Hide a Key Rock against its category
The dotted line is the Tools & Home Improvement average. Past it, Hide a Key Rock is stronger. Inside it, weaker.
Market
The Hide a Key Rock market on Amazon at a glance
Shoppers on Amazon United States searched for Hide a Key Rock 184K times last year and spent an estimated $194K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +34.2%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $194Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- hide a key rock39K searches a year
02 · Price
A sale here is worth $9.37.
Listings sell for $9.37 on average, from $5.92 to $18.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $9.37 that is $12K to $14K a year per listing.
- Average price
- $9.37under the $15 to $100 sweet spot
- Price range
- $5.92–$18.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $12K–$14K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #55 within Safes & Safe Accessories. It carries 3,446 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #55in Safes & Safe Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,446per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hide a Key Rock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hide a Key Outside Fake Rock - Looks & Feels like Real Stone - Safe for Outdoor Garden or Yard Spare Key Storage Weatherproof Key Holder Blends with Landscaping by Rampro
- Price
- $7.80
- Rating
- 4.4/5
- Reviews
- 19,482
- Age
- 4y ago
Hide A Key in Plain Sight in a Real Looking Rock/Stone Holds Standard Sized Spare Keys
- Price
- $6.92
- Rating
- 4.4/5
- Reviews
- 2,697
- Age
- 8y ago
BarGifts Fake Rock Key Hider Safe for Outdoor Garden or Yard Large Size Fake Stone Hidden Safe - Looks Stone- Hide A Key Outside in Rock
- Price
- $7.95
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 2y ago
Rock Key Hider Cash Hider Medium Pack of 1 Brown or Gray (90601)
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 1,939
- Age
- 19y ago
Hide a Key Outside Fake Rock - Looks & Feels like Real Stone - Safe for Outdoor Garden or Yard Spare Key Storage Weatherproof Key Holder Blends with Landscaping by Rampro
- Price
- $7.28
- Rating
- 4.4/5
- Reviews
- 19,482
- Age
- 10y ago
Trending
90-day click momentum
Cast Iron Turtle Key Hider for Outside - Waterproof Spare Key Hider to Hide a Key Securely - Unique Garden Decor for Yard Patio & Outdoor Areas (Antique blue Standard size)
- Price
- $15.58
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 10mo ago
Ionela Turtle Key hiders Outside Garden Hide a Key Antique Blue
- Price
- $15.37
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 1y ago
Hide-a-Key Realistic Rock Outdoor Spare Key Holder with Secret Compartment Gray Stone Design Weatherproof Security Box
- Price
- $5.97
- Rating
- 4.9/5
- Reviews
- 75
- Age
- 11mo ago
Hide A Key in Plain Sight in a Real Looking Rock/Stone Holds Standard Sized Spare Keys
- Price
- $6.92
- Rating
- 4.4/5
- Reviews
- 2,697
- Age
- 8y ago
Memeyou Fake Rock Key Hider Decoration Safe Holder For Outdoor Yard Garden Large Size Design Hide A House Spare Key Lock Box For Outside
- Price
- $18.05
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 4y ago
Newest
by launch dateCast Iron Turtle Key Hider for Outside - Waterproof Spare Key Hider to Hide a Key Securely - Unique Garden Decor for Yard Patio & Outdoor Areas (Antique blue Standard size)
- Price
- $15.58
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 10mo ago
Hide-a-Key Realistic Rock Outdoor Spare Key Holder with Secret Compartment Gray Stone Design Weatherproof Security Box
- Price
- $5.97
- Rating
- 4.9/5
- Reviews
- 75
- Age
- 11mo ago
Outdoor Hidden Key Storage Rock Gray Stone-Look Never Locked Out! Outdoor Fake Rock Key Hider - Weatherproof Secure Cover Holds House/Car Keys (3.1in) Realistic Hidden Key Holder for Yard Garden
- Price
- $5.92
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago
Ionela Turtle Key hiders Outside Garden Hide a Key Antique Blue
- Price
- $15.37
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 1y ago
Spare Key Hider Rock - Hide a Key Outside in a Real-Looking Stone Key Hiders Outside for Outdoor Garden or Yard (Gray)
- Price
- $7.79
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
27
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
19%
- RamPro35%
- RocKey Safe14%
- BARGIFTS14%
- Lucky Line10%
- Generic4%
- Aytupotin4%
Demand
Hide a Key Rock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hide a Key Rock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hide a key rock39K/yr
- rock key hider outdoor24K/yr
- key rock22K/yr
- key rock hiders outside16K/yr
- fake rock for key11K/yr
- rock hide a key7K/yr
- rock key hider11K/yr
- hidden key rock7K/yr
- fake rock key6K/yr
- fake rock key holder6K/yr
Reviews and returns
What reviews say buyers love and hate about Hide a Key Rock
We read the reviews and the return reasons for every product selling here.
“Too Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hide a Key Rock questions
Answered from the same tracked data.