Hide a Key Outdoor

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

5.7%

Market size, estimated

$1.1Ma year

Peak month

August1.3× the quietest month

Top search term

hide a key317K searches a year

Listings sell for $12.14 on average, from $4.76 to $33.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $12.14 that is $24K to $30K a year per listing.

Average price

$12.14under the $15 to $100 sweet spot

Price range

$4.76–$33.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$24K–$30K

Returns

2.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #294 within Safes & Safe Accessories. It carries 3,370 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#294in Safes & Safe Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,370per listing

Listings tracked

35

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months