Is Hibloks Meta Wayfarer profitable to sell on Amazon United States?

Flapen scores Hibloks Meta Wayfarer 43 out of 100 on Amazon United States, a Fail. Shoppers spend $241K a year across 14 tracked products. Amazon counts 5 of the 8 products launched in the last year as successful launches. Search demand grew -0.4% in the last 90 days.

How competitive is the Hibloks Meta Wayfarer niche on Amazon United States?

8 brands and 12 sellers compete in Hibloks Meta Wayfarer on Amazon United States. The top 5 Hibloks Meta Wayfarer products take 69% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Hibloks Meta Wayfarer?

Hibloks Meta Wayfarer buyers on Amazon United States complain most about Size-Overall, Functionality-Overall, and Comfort-Overall. Returns run at 3.0% of orders.

What does it cost to enter the Hibloks Meta Wayfarer niche?

Hibloks Meta Wayfarer sells for $43.11 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.21 to $412.45. The average product has 2,290 reviews, the count a new listing must catch up to.

Hibloks Meta Wayfarer

Fail

The top 5 brands take 92% of clicks, so Hibloks Meta Wayfarer is a Fail.

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $241K/yr118K searches / yr
90-day growth: -0.4%search demand this quarter
Competition: 69%top-5 click share · 8 brands · 12 sellers

Flapen Score

Hibloks Meta Wayfarer against its category

The dotted line is the Tools & Home Improvement average. Past it, Hibloks Meta Wayfarer is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Hibloks Meta Wayfarer market on Amazon at a glance

Shoppers on Amazon United States searched for Hibloks Meta Wayfarer 118K times last year and spent an estimated $241K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months: 118K
Growth, 90 days vs prior 90: -0.4%
Conversion, latest week: 4.7%
Market size, estimated: $241Ka year
Top search term: hibloks18K searches a year

02 · Price

A sale here is worth $43.11.

Listings sell for $43.11 on average, from $6.21 to $412.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $43.11 that is $22K to $32K a year per listing.

Average price: $43.11inside the $15 to $100 sweet spot
Price range: $6.21–$412.45
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: $22K–$32K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #61 within Eye Protection. It carries 2,290 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.5%
Average rank: #61in Eye Protection
Average rating: 4.21 starsAmazon United States average 4.42 stars
Average reviews: 2,290per listing
Listings tracked: 14

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 5Amazon's first-year sales bar
Average brand age: 23 months

Products