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Hes 9400

Fail

The top 5 products take 100% of clicks, so Hes 9400 is a Fail.

Flapen Score
30
30 / 100
Ranks 9,202 of 9,536 Tools & Home Improvement niches · −18 vs the category median of 48
Market size
$77K/yr4K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 42 sellers

Flapen Score

Hes 9400 against its category

The dotted line is the Tools & Home Improvement average. Past it, Hes 9400 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hes 9400 market on Amazon at a glance

Shoppers on Amazon United States searched for Hes 9400 4K times last year and spent an estimated $77K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
6.5%
Market size, estimated
$77Ka year
Top search term
hes 94002K searches a year

02 · Price

A sale here is worth $273.10.

Listings sell for $273.10 on average, from $247.40 to $288.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $273.10 that is $27K to $68K a year per listing.

Average price
$273.10above the $15 to $100 sweet spot
Price range
$247.40–$288.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$27K–$68K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #235 within Door Hardware & Locks. It carries 54 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#235in Door Hardware & Locks
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Hes 9400 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$46K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • YABUYALI42%
  • HES Hardware - Assa Abloy39%
  • HES19%

Reviews and returns

What reviews say buyers love and hate about Hes 9400

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
33%of negative reviews mention “Weight Heavy”
1.7%of orders come back
“It felt pretty heavy right out of the box”
A buyer, on “Weight Heavy”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hes 9400 questions

Answered from the same tracked data.