hero fire spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.87avg listing price — sweet spot $15–$100
Price range
Great$9.46–$54.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$170K$170K/yr · 49K searches
Review moat
Bad4,070.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hero fire spray is a $170K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
hero fire spray market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $134K–$161K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- First Alert60%
- AmzBoom19%
- LifeSafe Technologies8%
- Prepared Hero8%
- Kidde5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.1×
Top hero fire spray search terms
- fire spray15K/yr
- fire extinguisher spray7K/yr
- first alert ez fire spray4K/yr
- ez fire spray6K/yr
- fire extinguisher can2K/yr
- fire extinguisher spray can3K/yr
- tundra fire extinguisher spray3K/yr
- hero fire spray2K/yr
- first alert fire spray2K/yr
- dry stop fire spray1K/yr
Top hero fire spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
First Alert EZ Fire Spray Extinguishing Aerosol Spray AF400 Red 18 Ounce (Pack of 1)
First Alert$13.344.8★12,680 rev
First Alert EZ Fire Spray Extinguishing Aerosol Spray Pack of 2 AF400-2 RED
First Alert$32.264.8★7,183 rev
AmzBoom Fire Extinguisher 2-Pack with Mounting Bracket for Home Kitchen Car Grill - Portable Small A B C K Fire Extinguisher - 8-in-1 - Prevents Reignition.
AmzBoom$14.414.7★1,576 rev
AmzBoom 3-Pack Fire Extinguisher for Home Kitchen Car Boat - ABCK Class Extinguisher with Mounting Bracket - Compact & Portable for Emergency Use.
AmzBoom$20.594.8★1,384 rev
LifeSafe Technologies StaySafe All-in-1 Portable Fire Extinguisher Compact Fire Spray Easy to use on 10 Types of Fires Non-Toxic & Eco-Friendly
LifeSafe Technologies$21.354.7★3,378 rev
Newest
by launch date
Kidde Flame Out Fire Fighting Spray KAP-14K 1 Pack
Kidde$9.46264 rev
Kidde Flame Out Fire Fighting Spray KAP-14K 2 Pack
Kidde$17.00264 rev
First Alert EZ Fire Spray Extinguishing Aerosol Spray
First Alert$53.7312,680 rev
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.672,448 rev
AmzBoom Fire Extinguisher 2-Pack with Mounting Bracket for Home Kitchen Car Grill - Portable Small A B C K Fire Extinguisher - 8-in-1 - Prevents Reignition.
AmzBoom$14.411,576 rev
Trending
90-day click momentum
LifeSafe Technologies StaySafe All-in-1 Portable Fire Extinguishing Spray | Compact Fire Spray Smothers 10 Types of Fires | Non-Toxic Non-Hazardous & Eco-Friendly for Home Kitchen and Garage
LifeSafe Technologies$54.644.7★
Prepared Hero Fire Spray - Mini Fire Extinguishers for House Car Garage - Kitchen Small Fire Extinguisher for Home 100% Organic - Compact Portable & Easy to Use Non-Toxic - 1 Pack
Prepared Hero$20.304.7★
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.674.7★
AmzBoom 3-Pack Fire Extinguisher for Home Kitchen Car Boat - ABCK Class Extinguisher with Mounting Bracket - Compact & Portable for Emergency Use.
AmzBoom$20.594.8★
Kidde Flame Out Fire Fighting Spray KAP-14K 2 Pack
Kidde$17.004.7★
What buyers say about hero fire spray
What buyers praise and complain about, mined from review topics.What buyers love
“simple to use”
“Nice small size”
“Best value”
“A great addition to fire protection in the house”
“AS ADVERTISED”
“Good quality”
“Nice and compact”
“These are lightweight”
“Can carry it with you anywhere”
“These extinguishers encourage safety in the home”
What buyers complain about
“Theyre written big”
“Didn't do the job”
“One of two has went dead”
“These are actually a fire hazard”
“The quality control on this is definitely not there”
“Just realized that one of the extinguishers is empty”
“2 arrived nearly empty on the gauge”
“No pressure gauge”
“No easy instructions on can”
“The brackets are flimsy”
Common questions
- Is hero fire spray profitable to sell on Amazon United States?
- The niche generates $170K/yr across 12 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the hero fire spray niche?
- 5 brands and 20 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hero fire spray?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.0%.
- When does demand for hero fire spray peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the hero fire spray niche?
- Listings span $9.46–$54.64; the average listing price is $26.87 (sweet spot $15–$100). The average incumbent carries 4,070 reviews — the moat a new listing must climb.