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Hero Fire Spray

Fail

The top 5 brands take 100% of clicks, so Hero Fire Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$170K/yr49K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
76%top-5 click share · 5 brands · 20 sellers

Flapen Score

Hero Fire Spray against its category

The dotted line is the Tools & Home Improvement average. Past it, Hero Fire Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hero Fire Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Hero Fire Spray 49K times last year and spent an estimated $170K. All 5 brands take every click. Demand peaks in Jan–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
12.9%
Market size, estimated
$170Ka year
Peak month
January2.1× the quietest month
Top search term
fire spray15K searches a year

02 · Price

A sale here is worth $26.87.

Listings sell for $26.87 on average, from $9.46 to $54.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $26.87 that is $13K to $20K a year per listing.

Average price
$26.87inside the $15 to $100 sweet spot
Price range
$9.46–$54.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Fire Safety. It carries 4,070 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Fire Safety
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
4,070per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hero Fire Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$26K$51K$77K$102K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • First Alert60%
  • AmzBoom19%
  • LifeSafe Technologies8%
  • Prepared Hero8%
  • Kidde5%

Demand

Hero Fire Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hero Fire Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire spray15K/yr
  • fire extinguisher spray7K/yr
  • first alert ez fire spray4K/yr
  • ez fire spray6K/yr
  • fire extinguisher can2K/yr
  • fire extinguisher spray can3K/yr
  • tundra fire extinguisher spray3K/yr
  • hero fire spray2K/yr
  • first alert fire spray2K/yr
  • dry stop fire spray1K/yr

Reviews and returns

What reviews say buyers love and hate about Hero Fire Spray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
45%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Theyre written big”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hero Fire Spray questions

Answered from the same tracked data.