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Heavy Duty Shears

Fail

The top 5 brands take 97% of clicks, so Heavy Duty Shears is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$50K/yr47K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 80 sellers

Flapen Score

Heavy Duty Shears against its category

The dotted line is the Tools & Home Improvement average. Past it, Heavy Duty Shears is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heavy Duty Shears market on Amazon at a glance

Shoppers on Amazon United States searched for Heavy Duty Shears 47K times last year and spent an estimated $50K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
4.9%
Market size, estimated
$50Ka year
Peak month
December3.7× the quietest month
Top search term
milwaukee scissors37K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $10.10 to $35.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.41 that is $2K to $5K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$10.10–$35.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #66 within Scissors & Shears. It carries 1,302 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
5.1%
Average rank
#66in Scissors & Shears
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,302per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Heavy Duty Shears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

80

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Milwaukee62%
  • Goldblatt13%
  • KLEIN TOOLS11%
  • Fiskars6%
  • KNIPEX5%
  • LIVINGO3%
  • Open — no brand owns it (0%)

Demand

Heavy Duty Shears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Heavy Duty Shears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee scissors37K/yr
  • tijeras milwaukee6K/yr
  • milwaukee scissors heavy duty5K/yr

Reviews and returns

What reviews say buyers love and hate about Heavy Duty Shears

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.9%of orders come back
“unfortunately doesnt fit MY hands. glove size L”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heavy Duty Shears questions

Answered from the same tracked data.