Is Heating Cable profitable to sell on Amazon United States?

Flapen scores Heating Cable 37 out of 100 on Amazon United States, a Fail. Shoppers spend $166K a year across 23 tracked products. Search demand grew -81.8% in the last 90 days.

How competitive is the Heating Cable niche on Amazon United States?

12 brands and 101 sellers compete in Heating Cable on Amazon United States. The top 5 Heating Cable products take 44% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Heating Cable?

Heating Cable buyers on Amazon United States complain most about Functionality-Overall, Durability, and Quality-Overall. Returns run at 5.4% of orders, which is high.

What does it cost to enter the Heating Cable niche?

Heating Cable sells for $119.62 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.78 to $540.25. The average product has 1,418 reviews, the count a new listing must catch up to.

Heating Cable

Fail

Demand is soft, at -81.8% this quarter, so Heating Cable is a Fail.

Filters High Returns High Price

Flapen Score: 37
37 / 100Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size: $166K/yr58K searches / yr
90-day growth: -81.8%search demand this quarter
Competition: 44%top-5 click share · 12 brands · 101 sellers

Flapen Score

Heating Cable against its category

The dotted line is the Tools & Home Improvement average. Past it, Heating Cable is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Heating Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Heating Cable 58K times last year and spent an estimated $166K. The top 5 brands take 77% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months: 58K
Growth, 90 days vs prior 90: -81.8%
Conversion, latest week: 2.4%
Market size, estimated: $166Ka year
Top search term: heat trace cable7K searches a year

02 · Price

A sale here is worth $119.62.

Listings sell for $119.62 on average, from $9.78 to $540.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $119.62 that is $0 to $12K a year per listing.

Average price: $119.62above the $15 to $100 sweet spot
Price range: $9.78–$540.25
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$12K
Returns: 5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,431 within Plumbing. It carries 1,418 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 74%
Out of stock, average day: 4.0%
Average rank: #1,431in Plumbing
Average rating: 4.48 starsAmazon United States average 4.42 stars
Average reviews: 1,418per listing
Listings tracked: 23