Heated Toilet Seat Round
FailDemand is soft, at -60.4% this quarter, so Heated Toilet Seat Round is a Fail.
- Flapen Score
- 39 / 100Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 4839
- Market size
- $140K/yr47K searches / yr
- 90-day growth
- -60.4%search demand this quarter
- Competition
- 54%top-5 click share · 22 brands · 58 sellers
Flapen Score
Heated Toilet Seat Round against its category
The dotted line is the Tools & Home Improvement average. Past it, Heated Toilet Seat Round is stronger. Inside it, weaker.
Market
The Heated Toilet Seat Round market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Toilet Seat Round 47K times last year and spent an estimated $140K. The top 5 brands take 67% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -60.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $140Ka year
- Top search term
- heated toilet seat round32K searches a year
02 · Price
A sale here is worth $123.51.
Listings sell for $123.51 on average, from $17.10 to $216.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $123.51 that is $0 to $12K a year per listing.
- Average price
- $123.51above the $15 to $100 sweet spot
- Price range
- $17.10–$216.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #274 within Bathroom Fixtures. It carries 1,250 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 19.4%
- Average rank
- #274in Bathroom Fixtures
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,250per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Heated Toilet Seat Round products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clirass Round Heated Toilet Seat with Night Light Three Temperature Settings Heated Seat 70 in Power Cord Fit Round Toilet Cold Water Bidet Function Toilet Seat With Slow Close
- Price
- $120.74
- Rating
- 4.5/5
- Reviews
- 2,053
- Age
- 1y ago

Bemis Radiance Heated Night Light Toilet Seat Slow Close Adjustable Fit Long Lasting Plastic Seat Round White
- Price
- $141.30
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 8y ago

UltraTouch 01811 12 Watt/12 Volt UL-Listed Soft Round Bowl White Heated Standard Toilet Seat for Standard American Bathrooms White
- Price
- $116.12
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 17y ago

Bemis Radiance Heated Night Light Toilet Seat Slow Close Adjustable Fit Long Lasting Plastic Seat Elongated White
- Price
- $122.09
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 8y ago

iliD Heated Toilet Seat With Night Light Electric 3-Level Temp Elongated
- Price
- $87.89
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 2y ago
Trending
90-day click momentum
Kohler 33728-0 Cachet Heated ReadyLatch Quiet-Close round-front toilet seat White
- Price
- $99.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Round Bidet Toilet Seat Smart Heated Toilet Seat with Warm Water and Dryer Soft Close Bidet Seat with Adjustable Temperature Stainless Steel Nozzle
- Price
- $167.08
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 3mo ago

Toilet Bidet Seat with Auto Open/Close Lid Smart Toilet Seat Elongated Slow Close Electric Heated Toilet Seat With Instant Warm Water & Dryer Feminine & Front Rear Wash Self-Clean Nightlight
- Price
- $203.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Brondell Bidet Toilet Seat Non-Electric Swash Ecoseat Fits Elongated Toilets White - Dual Nozzle System Ambient Water Temperature - Bidet with Easy Installation
- Price
- $88.56
- Rating
- 4.3/5
- Reviews
- 11,219
- Age
- 6y ago

UltraTouch 01811 12 Watt/12 Volt UL-Listed Soft Round Bowl White Heated Standard Toilet Seat for Standard American Bathrooms White
- Price
- $116.12
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 17y ago
Newest
by launch date
Round Bidet Toilet Seat Smart Heated Toilet Seat with Warm Water and Dryer Soft Close Bidet Seat with Adjustable Temperature Stainless Steel Nozzle
- Price
- $167.08
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 3mo ago

Kohler 33728-0 Cachet Heated ReadyLatch Quiet-Close round-front toilet seat White
- Price
- $99.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Toilet Bidet Seat with Auto Open/Close Lid Smart Toilet Seat Elongated Slow Close Electric Heated Toilet Seat With Instant Warm Water & Dryer Feminine & Front Rear Wash Self-Clean Nightlight
- Price
- $203.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Heated Toilet Seat 16.5 Adjustable Temperature with Digital Display Silent Slow-Close Lid U/V Hybrid Shape PP Material Quick-Release Installation IPX4 Waterproof 24V Low Voltage
- Price
- $80.99
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Combier Round Electric Heated Bidet Toilet Seat LED Display 210DS-B
- Price
- $134.86
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
58
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
54%
Top 20: 93%
Open market
27%
- Bemis24%
- Clirass20%
- Hogue8%
- Kohler8%
- SNMUMU7%
- Brondell6%
Demand
Heated Toilet Seat Round search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.5× · 10 of 12 months tracked
Search terms
Top Heated Toilet Seat Round search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated toilet seat round32K/yr
- round heated toilet seat11K/yr
- heated round toilet seat5K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Toilet Seat Round
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Toilet Seat Round questions
Answered from the same tracked data.









