Heated Toilet Seat
FailDemand is soft, at -63.5% this quarter, so Heated Toilet Seat is a Fail.
- Flapen Score
- 36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 4836
- Market size
- $817K/yr815K searches / yr
- 90-day growth
- -63.5%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 50 sellers
Flapen Score
Heated Toilet Seat against its category
The dotted line is the Tools & Home Improvement average. Past it, Heated Toilet Seat is stronger. Inside it, weaker.
Market
The Heated Toilet Seat market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Toilet Seat 815K times last year and spent an estimated $817K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 815K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.
- Searches, last 12 months
- 815K
- Growth, 90 days vs prior 90
- -63.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $817Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- heated toilet seat446K searches a year
02 · Price
A sale here is worth $108.90.
Listings sell for $108.90 on average, from $8.75 to $275.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $108.90 that is $54K to $82K a year per listing.
- Average price
- $108.90above the $15 to $100 sweet spot
- Price range
- $8.75–$275.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $54K–$82K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #192 within Bathroom Fixtures. It carries 2,166 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #192in Bathroom Fixtures
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,166per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Heated Toilet Seat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brondell L60-EW LumaWarm Heated Nightlight Elongated Toilet Seat White
- Price
- $127.17
- Rating
- 4.6/5
- Reviews
- 3,835
- Age
- 14y ago

iliD Heated Toilet Seat With Night Light Electric 3-Level Temp Elongated
- Price
- $87.85
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 2y ago

Bemis Radiance Heated Night Light Toilet Seat Slow Close Adjustable Fit Long Lasting Plastic Seat Elongated White
- Price
- $122.08
- Rating
- 4.6/5
- Reviews
- 1,551
- Age
- 8y ago

GDHeHKJi Heated Toilet Seat Elongated Constant Temperature Seat Warmer
- Price
- $66.95
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

Brondell Bidet Toilet Seat Non-Electric Swash Ecoseat Fits Elongated Toilets White - Dual Temperature Dual Nozzle System - Bidet with Easy Installation
- Price
- $114.84
- Rating
- 4.3/5
- Reviews
- 11,178
- Age
- 6y ago
Trending
90-day click momentum
KERDE P30B Bidet Toilet Seat - Dual Control (Side Panel & Remote) Warm Water Wash Heated Seat Warm Air Dryer LED Night Light Existing Toilets Electric Bidet Elongated Electronic Heated Smart
- Price
- $140.19
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 1y ago

GDHeHKJi Heated Toilet Seat Elongated Constant Temperature Seat Warmer
- Price
- $66.95
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

Brondell Bidet Toilet Seat Non-Electric Swash Ecoseat Fits Elongated Toilets White - Dual Temperature Dual Nozzle System - Bidet with Easy Installation
- Price
- $114.84
- Rating
- 4.3/5
- Reviews
- 11,178
- Age
- 6y ago

Bemis Radiance Heated Night Light Toilet Seat Slow Close Adjustable Fit Long Lasting Plastic Seat Elongated White
- Price
- $122.08
- Rating
- 4.6/5
- Reviews
- 1,551
- Age
- 8y ago

Brondell SE400-EW Swash SE400 Electric Bidet Toilet Seat With Heated Seat Oscillating Stainless Steel Nozzle Warm Air Dryer Night Light Gentle Close Lid White Side Arm Control Elongated
- Price
- $275.00
- Rating
- 4.3/5
- Reviews
- 1,465
- Age
- 8y ago
Newest
by launch date
GDHeHKJi Heated Toilet Seat Elongated Constant Temperature Seat Warmer
- Price
- $66.95
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

Heated Toilet Seat -Warmer Toilet Seats Elongated 6 Visual Temp Adjustable 24V Safe Voltage Output Slow-Close Energy Saving Easy Installation with PID Temperature Control
- Price
- $62.08
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago

Heated Toilet Seat with Temperature Display and Built-in Side Control 3-Speed Heating Mode Elongated Toilet Seats with Earth Leakage Protection Slow Close Warming Toilet Seat with Auto Night Light
- Price
- $65.80
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 1y ago

Clirass Round Heated Toilet Seat with Night Light Three Temperature Settings Heated Seat 70 in Power Cord Fit Round Toilet Cold Water Bidet Function Toilet Seat With Slow Close
- Price
- $120.78
- Rating
- 4.5/5
- Reviews
- 2,045
- Age
- 1y ago

KERDE P30B Bidet Toilet Seat - Dual Control (Side Panel & Remote) Warm Water Wash Heated Seat Warm Air Dryer LED Night Light Existing Toilets Electric Bidet Elongated Electronic Heated Smart
- Price
- $140.19
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
50
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- Brondell37%
- Bemis14%
- iliD12%
- GDHeHKJi10%
- SNMUMU7%
- YANWEI4%
- Open — no brand owns it (6 brands, 15%)
Demand
Heated Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Heated Toilet Seat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated toilet seat446K/yr
- toilet seat warmer108K/yr
- heated toilet seats with soft close13K/yr
- heated toilet seat elongated47K/yr
- heated toilet seat battery operated30K/yr
- heated toilet seat round32K/yr
- heated toilet seats23K/yr
- warm toilet seat17K/yr
- toilet seat heated11K/yr
- round heated toilet seat11K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Toilet Seat
We read the reviews and the return reasons for every product selling here.
“Not made to last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Toilet Seat questions
Answered from the same tracked data.









