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Heated Floor Thermostat

Fail

Demand is soft, at -49.8% this quarter, so Heated Floor Thermostat is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$358K/yr57K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
60%top-5 click share · 15 brands · 73 sellers

Flapen Score

Heated Floor Thermostat against its category

The dotted line is the Tools & Home Improvement average. Past it, Heated Floor Thermostat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Floor Thermostat market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Floor Thermostat 57K times last year and spent an estimated $358K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
4.3%
Market size, estimated
$358Ka year
Peak month
November3.6× the quietest month
Top search term
heated floor thermostat12K searches a year

02 · Price

A sale here is worth $146.21.

Listings sell for $146.21 on average, from $58.41 to $293.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $146.21 that is $15K to $37K a year per listing.

Average price
$146.21above the $15 to $100 sweet spot
Price range
$58.41–$293.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$15K–$37K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #219 within Thermostats & Accessories. It carries 194 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
4.3%
Average rank
#219in Thermostats & Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
194per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
77 months

Products

Top Heated Floor Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

73

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

19%

  • SunTouch36%
  • BOWSEN14%
  • OJ Microline11%
  • MAXKOSKO9%
  • WARM YOUR FLOOR7%
  • Schluter4%

Demand

Heated Floor Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Heated Floor Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated floor thermostat12K/yr
  • suntouch floor heat thermostat11K/yr
  • floor heat thermostat7K/yr
  • suntouch thermostat7K/yr
  • floor heating thermostat3K/yr
  • in floor heating thermostat3K/yr
  • radiant floor thermostat5K/yr
  • suntouch3K/yr
  • sun touch heated floor thermostat4K/yr
  • suntouch floor heating thermostat2K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Floor Thermostat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Durability”
6.9%of orders come back
“Failed after two months”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heated Floor Thermostat questions

Answered from the same tracked data.